Research on the Market Positioning of Electricity Retailers of Power Grid Companies under the New Electric Power Reform

DOI

10.2991/icmcs-18.2018.89How to use a DOI?

Keywords

Electricity retailers; power grid companies; Operating environment; Market competition situation; Market positioning

Abstract

This round of electric power reform opened up the business of electricity sales and actively promoted multi-party capital formation to establish electricity retailers in order to enter the sales market and participate in competition. At the same time, the electricity sales business of the power grid companies will gradually separate and be undertaken by the independent electricity retailers. In this paper, we take the electricity retailers of power grid as research objects, sort out and analyze the current operating environment, discuss and study the market competition situation, and finally put forward the market positioning assumptions. It will clearly define reasonable market position for the new electricity retailers of power grid and have important guiding significance for conducting competitive business effectively.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Si Li
AU  - Luofei Wu
AU  - Dongxiao Niu
PY  - 2018/10
DA  - 2018/10
TI  - Research on the Market Positioning of Electricity Retailers of Power Grid Companies under the New Electric Power Reform
BT  - Proceedings of the 8th International Conference on Management and Computer Science (ICMCS 2018)
PB  - Atlantis Press
SP  - 437
EP  - 441
SN  - 2352-538X
UR  - https://doi.org/10.2991/icmcs-18.2018.89
DO  - 10.2991/icmcs-18.2018.89
ID  - Li2018/10
ER  -