The Effect of Product Quality, Price Perception, and Promotion of Purchasing Decisions in Sari Roti in West Jakarta
Dwi Angraini, Yuli Harwani
Available Online 12 February 2020.
- https://doi.org/10.2991/aebmr.k.200205.051How to use a DOI?
- product quality, price perceptions, promotion, purchase decision decisions
- This study aims to determine the influence of the perception of product quality, price perceptions and promotion to purchase at Sari Roti. This research uses quantitative methods and a sample of 160 respondents who has made a purchase Sari Roti in the west KFT housing complex, West Cengkareng, West Jakarta City using purposive sampling technique and data collection using questionnaire. Method used in this study is Partial Least Square (PLS), smart PLS 2.0. The study concludes: (1) product quality significant effect to purchasing decisions, (2) price perceptions negative effect to purchasing decisions, (3) promotion significant effect to purchasing decisions.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Dwi Angraini AU - Yuli Harwani PY - 2020 DA - 2020/02/12 TI - The Effect of Product Quality, Price Perception, and Promotion of Purchasing Decisions in Sari Roti in West Jakarta BT - 4th International Conference on Management, Economics and Business (ICMEB 2019) PB - Atlantis Press SP - 296 EP - 301 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200205.051 DO - https://doi.org/10.2991/aebmr.k.200205.051 ID - Angraini2020 ER -