Proceedings of the 4th International Conference on Management, Economics and Business (ICMEB 2019)

The Effect of Product Quality, Price Perception, and Promotion of Purchasing Decisions in Sari Roti in West Jakarta

Authors
Dwi Angraini, Yuli Harwani
Corresponding Author
Yuli Harwani
Available Online 12 February 2020.
DOI
https://doi.org/10.2991/aebmr.k.200205.051How to use a DOI?
Keywords
product quality, price perceptions, promotion, purchase decision decisions
Abstract
This study aims to determine the influence of the perception of product quality, price perceptions and promotion to purchase at Sari Roti. This research uses quantitative methods and a sample of 160 respondents who has made a purchase Sari Roti in the west KFT housing complex, West Cengkareng, West Jakarta City using purposive sampling technique and data collection using questionnaire. Method used in this study is Partial Least Square (PLS), smart PLS 2.0. The study concludes: (1) product quality significant effect to purchasing decisions, (2) price perceptions negative effect to purchasing decisions, (3) promotion significant effect to purchasing decisions.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
4th International Conference on Management, Economics and Business (ICMEB 2019)
Part of series
Advances in Economics, Business and Management Research
Publication Date
12 February 2020
ISBN
978-94-6252-903-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200205.051How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Dwi Angraini
AU  - Yuli Harwani
PY  - 2020
DA  - 2020/02/12
TI  - The Effect of Product Quality, Price Perception, and Promotion of Purchasing Decisions in Sari Roti in West Jakarta
BT  - 4th International Conference on Management, Economics and Business (ICMEB 2019)
PB  - Atlantis Press
SP  - 296
EP  - 301
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200205.051
DO  - https://doi.org/10.2991/aebmr.k.200205.051
ID  - Angraini2020
ER  -