Visiting Behavior From the Lens of Electronic Word of Mouth, Destination Image, and Tourist Attraction
Available Online 12 February 2020.
- https://doi.org/10.2991/aebmr.k.200205.032How to use a DOI?
- electronic word of mouth, destination image, tourist attraction, interest in visiting
- This study aims to determine the effect of electronic word of mouth, destination image, and tourist attraction on interest in visiting Kampung Naga tourism objects in Tasikmalaya Regency. The object of this research is tourists who have never visited Kampung Naga attractions. The study sample consisted of 120 respondents. The sampling technique in this study was a questionnaire and the data sources used were primary data. The analysis of the data used is quantitative descriptive analysis. Data analysis was performed using Partial Least Square (PLS) analysis with the Smart PLS 3.0 program. The results of the study showed that electronic word of mouth and tourist attraction had a positive and significant effect on visiting interest, while the destiny image had no effect on visiting interest. Therefore, the accepted assumption is that there are two independent variables that support the hypothesis and one independent variable that does not support the hypothesis.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Dudi Permana PY - 2020 DA - 2020/02/12 TI - Visiting Behavior From the Lens of Electronic Word of Mouth, Destination Image, and Tourist Attraction BT - 4th International Conference on Management, Economics and Business (ICMEB 2019) PB - Atlantis Press SP - 175 EP - 179 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200205.032 DO - https://doi.org/10.2991/aebmr.k.200205.032 ID - Permana2020 ER -