Proceedings of the 4th International Conference on Management, Economics and Business (ICMEB 2019)

Visiting Behavior From the Lens of Electronic Word of Mouth, Destination Image, and Tourist Attraction

Authors
Dudi Permana
Corresponding Author
Dudi Permana
Available Online 12 February 2020.
DOI
https://doi.org/10.2991/aebmr.k.200205.032How to use a DOI?
Keywords
electronic word of mouth, destination image, tourist attraction, interest in visiting
Abstract
This study aims to determine the effect of electronic word of mouth, destination image, and tourist attraction on interest in visiting Kampung Naga tourism objects in Tasikmalaya Regency. The object of this research is tourists who have never visited Kampung Naga attractions. The study sample consisted of 120 respondents. The sampling technique in this study was a questionnaire and the data sources used were primary data. The analysis of the data used is quantitative descriptive analysis. Data analysis was performed using Partial Least Square (PLS) analysis with the Smart PLS 3.0 program. The results of the study showed that electronic word of mouth and tourist attraction had a positive and significant effect on visiting interest, while the destiny image had no effect on visiting interest. Therefore, the accepted assumption is that there are two independent variables that support the hypothesis and one independent variable that does not support the hypothesis.
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Proceedings
4th International Conference on Management, Economics and Business (ICMEB 2019)
Part of series
Advances in Economics, Business and Management Research
Publication Date
12 February 2020
ISBN
978-94-6252-903-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200205.032How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Dudi Permana
PY  - 2020
DA  - 2020/02/12
TI  - Visiting Behavior From the Lens of Electronic Word of Mouth, Destination Image, and Tourist Attraction
BT  - 4th International Conference on Management, Economics and Business (ICMEB 2019)
PB  - Atlantis Press
SP  - 175
EP  - 179
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200205.032
DO  - https://doi.org/10.2991/aebmr.k.200205.032
ID  - Permana2020
ER  -