Visiting Behavior From the Lens of Electronic Word of Mouth, Destination Image, and Tourist Attraction

DOI

10.2991/aebmr.k.200205.032How to use a DOI?

Keywords

electronic word of mouth, destination image, tourist attraction, interest in visiting

Abstract

This study aims to determine the effect of electronic word of mouth, destination image, and tourist attraction on interest in visiting Kampung Naga tourism objects in Tasikmalaya Regency. The object of this research is tourists who have never visited Kampung Naga attractions. The study sample consisted of 120 respondents. The sampling technique in this study was a questionnaire and the data sources used were primary data. The analysis of the data used is quantitative descriptive analysis. Data analysis was performed using Partial Least Square (PLS) analysis with the Smart PLS 3.0 program. The results of the study showed that electronic word of mouth and tourist attraction had a positive and significant effect on visiting interest, while the destiny image had no effect on visiting interest. Therefore, the accepted assumption is that there are two independent variables that support the hypothesis and one independent variable that does not support the hypothesis.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dudi Permana
PY  - 2020
DA  - 2020/02/12
TI  - Visiting Behavior From the Lens of Electronic Word of Mouth, Destination Image, and Tourist Attraction
BT  - Proceedings of the 4th International Conference on Management, Economics and Business (ICMEB 2019)
PB  - Atlantis Press
SP  - 175
EP  - 179
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200205.032
DO  - 10.2991/aebmr.k.200205.032
ID  - Permana2020
ER  -