Analysis of Tourist Intention to Visit Mangrove Nature Park Pantai Indah Kapuk Based on Service Marketing, Ecotourism Object Development and E-WoM

DOI

10.2991/aebmr.k.200205.028How to use a DOI?

Keywords

service marketing mix, ecotourism object development, electronic word of mouth, tourist intention to visit, Mangrove Nature Park, Pantai Indah Kapuk

Abstract

In recent periods there has been an increase in the number of tourists on the Pantai Indah Kapuk Mangrove Nature Park, but only a few visitors come to ecotourism destinations. This research was conducted to analyze the effect of the service marketing mix, the development of ecotourism objects, and electronic word of mouth on the tourist intention to visit. The study design used a causal method, with the study population being tourists who knew or had visited Mangrove Nature Park Pantai Indah Kapuk as many as 200 respondents. The results of the analysis concluded that there was an influence of the development of ecotourism objects and electronic word of mouth on tourist intention to visit, while the service marketing mix carried out by destination managers did not affect the tourist intention to visit.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tafiprios Tafiprios
PY  - 2020
DA  - 2020/02/12
TI  - Analysis of Tourist Intention to Visit Mangrove Nature Park Pantai Indah Kapuk Based on Service Marketing, Ecotourism Object Development and E-WoM
BT  - Proceedings of the 4th International Conference on Management, Economics and Business (ICMEB 2019)
PB  - Atlantis Press
SP  - 148
EP  - 154
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200205.028
DO  - 10.2991/aebmr.k.200205.028
ID  - Tafiprios2020
ER  -