Proceedings of the 2015 International Conference on Management Engineering and Management Innovation

The Differences in Online Advertising Acceptance in China and Slovakia

Radovan Madlenak, Lucia Madlenakova
Corresponding author
Online marketing, Online advertising, Online advertising acceptance, China, Slovakia.
Advertising, marketing and commercial activities on the Internet are the most recent trends of the last years. In most countries of the world, the Internet is operated on a fully commercial basis. More than a half of its users need it for commercial purposes. Marketing experts in businesses are the main users of information from the Internet. This article is focused at the acceptance of online advertising in China and compare the results of the Chinese and Slovak marketing researches.
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