The Differences in Online Advertising Acceptance in China and Slovakia

DOI

10.2991/icmemi-15.2015.9How to use a DOI?

Keywords

Online marketing, Online advertising, Online advertising acceptance, China, Slovakia.

Abstract

Advertising, marketing and commercial activities on the Internet are the most recent trends of the last years. In most countries of the world, the Internet is operated on a fully commercial basis. More than a half of its users need it for commercial purposes. Marketing experts in businesses are the main users of information from the Internet. This article is focused at the acceptance of online advertising in China and compare the results of the Chinese and Slovak marketing researches.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Radovan Madlenak
AU  - Lucia Madlenakova
PY  - 2015/01
DA  - 2015/01
TI  - The Differences in Online Advertising Acceptance in China and Slovakia
BT  - Proceedings of the 2015 International Conference on Management Engineering and Management Innovation
PB  - Atlantis Press
SP  - 45
EP  - 49
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmemi-15.2015.9
DO  - 10.2991/icmemi-15.2015.9
ID  - Madlenak2015/01
ER  -