Application of English Language Strategies in International Business Negotiation

DOI

10.2991/icmesd-18.2018.93How to use a DOI?

Keywords

International business negotiation, Business English, Language strategy.

Abstract

English, as a universal official language and numerous enterprises’ negotiation language, plays a vital role in international negotiations. And the use of English language skills often determines the negotiations’ success. This paper chooses English language skills in international business negotiations as the research object. It first outlines the theory of international business negotiation, and then demonstrates the importance of using English language skills in international business negotiations. At last, with abundant examples, the essay studies the specific application of English language skills in international business negotiations so as to help the negotiators achieve their planned negotiation goals.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lin-Jing Song
PY  - 2018/05
DA  - 2018/05
TI  - Application of English Language Strategies in International Business Negotiation
BT  - Proceedings of the 4th Annual International Conference on Management, Economics and Social Development (ICMESD 2018)
PB  - Atlantis Press
SP  - 530
EP  - 535
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmesd-18.2018.93
DO  - 10.2991/icmesd-18.2018.93
ID  - Song2018/05
ER  -