Research on the Impact of We Media Marketing on Brand Communication
Yingqiang Wu, Zeping Tong, Chaojie Liu, Yuchuan Xiao
Available Online June 2018.
- https://doi.org/10.2991/icmess-18.2018.67How to use a DOI?
- We Media; Marketing; Social networking; Brand communication
- The purpose of this paper is to investigate the impact of the We Media marketing on its own brand communication. By briefly describing the main content and development of We Media, we will introduce its influence as a new type of marketing tool for the enterprise, and further analyze the advantages and problems faced by We Media. This article believes that the We Media marketing launched by enterprise will help spread enterprise’s own brand. This paper sums up the problems faced by enterprise in launching We Media marketing, helps enterprises to summarize issues in the media marketing process, and analyze their own shortcomings in a timely manner. At the same time, this paper gives corresponding solutions and suggestions when summarizing the problems, which will help companies to solve related problems.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yingqiang Wu AU - Zeping Tong AU - Chaojie Liu AU - Yuchuan Xiao PY - 2018/06 DA - 2018/06 TI - Research on the Impact of We Media Marketing on Brand Communication BT - 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018) PB - Atlantis Press SP - 297 EP - 302 SN - 2352-5398 UR - https://doi.org/10.2991/icmess-18.2018.67 DO - https://doi.org/10.2991/icmess-18.2018.67 ID - Wu2018/06 ER -