Research on the Impact of We Media Marketing on Brand Communication

DOI

10.2991/icmess-18.2018.67How to use a DOI?

Keywords

We Media; Marketing; Social networking; Brand communication

Abstract

The purpose of this paper is to investigate the impact of the We Media marketing on its own brand communication. By briefly describing the main content and development of We Media, we will introduce its influence as a new type of marketing tool for the enterprise, and further analyze the advantages and problems faced by We Media. This article believes that the We Media marketing launched by enterprise will help spread enterprise’s own brand. This paper sums up the problems faced by enterprise in launching We Media marketing, helps enterprises to summarize issues in the media marketing process, and analyze their own shortcomings in a timely manner. At the same time, this paper gives corresponding solutions and suggestions when summarizing the problems, which will help companies to solve related problems.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yingqiang Wu
AU  - Zeping Tong
AU  - Chaojie Liu
AU  - Yuchuan Xiao
PY  - 2018/06
DA  - 2018/06
TI  - Research on the Impact of We Media Marketing on Brand Communication
BT  - Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
PB  - Atlantis Press
SP  - 297
EP  - 302
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-18.2018.67
DO  - 10.2991/icmess-18.2018.67
ID  - Wu2018/06
ER  -