Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)

+ Advanced search
411 articles

The Application of Blended Teaching Model Based on Micro-Curriculum in Class Teaching of Engineering Mechanics

Ping Wei
In view of the problems in the teaching of engineering mechanics in our university, such as the unique teaching methods, the difficulty in mobilizing the learning initiative and lack of ability to apply knowledge analysis to solve problems, the blended teaching model based on micro-curriculum, problem-driven...

The Implementation and the Guarantee Mechanism for Innovation and Entrepreneurship Education

Jianguo Luo, Jieqing Qiu
The development of innovative and entrepreneurial education is an effective measure to deepen the reform of higher education and to promote full employment. This paper introduces the ways to realize the innovation and entrepreneurship education from the perspective of theory and practice, and gives some...

Research on Informationized Instructional Design in College English

Xiaohui Xu
Based on the analysis of the guiding significance of educational informatization in college English teaching practice, this paper attempts to construct the basic theory of informationized instructional design and propose the basic principles of college English informationized teaching design. We present...

Analysis on the Influence of Geographical Indication Protection on International Competitiveness of Shaanxi Apple

Xiaowei Zhou, Xinyin Zhang, Junnan Dong
As a big agricultural province in western China, Shaanxi loess plateau area of Weibei has a unique ecological environment and natural climate, and the climate here is the only one that meets the requirements of seven indicators for apple growth. In 2003, after Shaanxi’s apple got the geographical indication...

Present Situation and Restricting Factors of Chinese Garlic Export to ASEAN

Xiangli Kong, Pei Zhang, Junnan Dong
With the establishment of the China-ASEAN free trade zone, the trade in agricultural products, especially garlic, between China and ASEAN countries has developed rapidly. While both sides are engaged in mutually beneficial and win-win garlic trade, the problem of garlic trade has become increasingly...

Study on the Innovation Path of the Editor Team Construction of Local University Journals

Saihanqiqige
At present, there are many problems in the construction of the journals of local colleges and universities in China, which are mainly reflected in the lack of the post, unreasonable construction of institutions, few funds, and lack of professionals. In order to strengthen the construction of local university...

Study on Current Situation, Causes and Countermeasures of the Education Model of "Key Competencies" in Primary and Secondary Schools in China

Jiangxin He, Xuan Huo
The purpose of this paper is to propose corresponding countermeasures for the development status of "key competencies". This paper selects literatures in this field for study and analysis through the literature research method, carries out the questionnaire survey and data collation, sums up information...

An Empirical Study on HSR Demand Through Tourism Variables

Zenghui Duan, Erda Wang
The existence of HSR has gradually become an important indicator to judge the degree of development of a city. Under the conditions of limited budget and resources, how to choose the best suitable city? In order to answer these questions, this paper studied the impact of tourism on HSR, and sorted out...

Exploratory Study on the Extended Teaching of Mechanical Knowledge in Measurement and Control Major

Yong Qin, Erliang Liu
Precision Mechanical Design is a professional basic course for students majored in measuring and controlling technology. Combined the practical content of engineering application, this paper discusses the needs in the development of precision machinery design courses. The exploratory research and application...

Problems and Suggestions on the Securitization of China's Financing Leasing Assets

Lijuan Chang, Nan Wu
Asset-backed Securities is the future of financial market. In this regard, financing lease industry deploys the best characteristics for securitization which will also facilitate the development of this industry. Therefore, we conclude the workflow of financial lease asset securitization and analyze...

The Application of VR Technologies in the Practice of Innovation and Entrepreneurship in Colleges and Universities

Zhiwang Ding, Hongjuan Li, Zhenyu Hu
This paper combines popular VR technologies and college innovation and entrepreneurship. Starting from the characteristics of VR technologies, it elaborates on the three advantages of innovation and entrepreneurship skills training, education, and practice in colleges and universities. Based on the analysis...

The Impact of Online Live Broadcasting on Consumer Online Shopping Decision: From the Perspective of Behavioral Economics

Zhanbing Huang, Bin Zhang
In the traditional online shopping mode, consumers expense a lot of mental cost in order to get enough commodity information, which leads to the decline of consumer shopping utility. The online live broadcasting mode improves the short-term utility of consumer shopping by reducing the mental cost of...

Research on Innovation Teaching of Physical Education in College

Haiwei Shang
Innovation teaching in physical education means cultivating students’ innovative consciousness, ability and spirit, training their creative thinking, digging their creative potential and improving the ability of their creative learning. Main problems and corresponding countermeasures of traditional physical...

Functional-Equivalent Approach in UNCITRAL Electronic Commerce Legislation

Guomin Lyu, Shengmian Zhou
This paper sums up the legislative value of the functional-equivalent approach by analyzing its specific application in the electronic commerce legislation, and believes that the approach can better deal with traditional legal obstacles which the indirect electronic commerce faces. However, with the...

Provincial Capital Bias and Economic Growth

Meng Wang, Jiahui Xu
A provincial capital has an important influence on the development of regional economy as the focus of one province in China. Studying the panel data of 19 provinces from 2000 to 2016, we find there exists provincial capital bias that the ratio of the provincial capital’s population in a province is...

E-commerce Supply Chain Routine Evolution and Dynamic Capability Formation Mechanism of Integrating Situational Knowledge

Shuyi Wang, Jianwei Xu
The dynamic capability of e-commerce supply chain determines the competitiveness of e-commerce to a large extent, and it is the key for enterprises to gain competitive advantages. However, there is a lack of relevant research on the dynamic capabilities of e-commerce supply chain. This paper takes the...

Research on the Development of Industrial Parks in China and Suggestions for Future Policies

Tianjiao Yi
Based on the former research into industrial parks at home and abroad, in this paper, we define the concept of industrial parks, and classify some of the existing industrial parks in China into different types. With the classical economics theory, we analyze and explain the intrinsic economic motivation...

Capital Deepening, Capacity Utilization and New Drivers of China's Economic Growth

Zhili Ren, Shuoxing Zheng
According to the production function method, this paper builds a time-varying elasticity production function and use the state space model to estimate the dynamic output elasticity of the get inputs where the capital output elastic shows a downward trend year by year. What is more, in accordance with...

The Study of the Localization of the Teaching of British and American Poetry-Illustrated by the case of The Wild Honey Suckle

Yunfei Ma
British and American poetry helps to improve people’s language and spiritual state. Through the analysis of the teaching examples of American poetry The Wild Honey Suckle, this paper expounds the significance and ways of the localization of the teaching of British and American Poetry, and highlights...

Study on Replication Mechanism of Routines Based on Knowledge Perspective

Yanliang Chen, Junting Ye
Replication of routines is a kind of important value ceration strategy for organizations. However, the incompatibility between existing routines and new contexts in the process of applying existing routines to new contexts has become the core issue concerns organizations the most. Drawing on recent theories...

Research on MIL Education Status Quo and Promotion Strategies of College Teachers

Sisi Chen, Jianqiang Sun, Li Wang
Under the “Internet +”new normal view, the MIL (media and information literacy) education has become the trend of the integration of Internet, pedagogy, and communication. At the same time, taking MIL education of college teachers as a starting point will be conducive to the advancement of higher education...

Research on Analysis and Innovation of University Teaching Archive Management

Mei Zhang, Peijiang Chen
The construction of teaching archives is one of the basic projects in colleges and universities, and it is related to the improvement of teaching management and teaching quality. The main contents of university teaching archives are briefly described, and their main features are analyzed. The importance...

A Brief Talk on Practical Teaching Reform of Higher Vocational E-commerce Major Based on Internet Plus Background

Ning Chi
There are still many problems in the practical teaching of the e-commerce major in the higher vocational colleges under the internet plus background. Colleges need to clarify the goal of talent training and develop a scientific and standardized plan for practical training. Colleges will concentrate resources...

Research on the Influence Strategy of WeChat Official Accounts of Colleges and Universities

Bintao Huo
Currently, WeChat official accounts of colleges and universities have became prevalent windows for dissemination of information, propaganda of news and construction of brand. These official accounts serve as one of the platform that have attracted the most attentions among colleges and universities at...

The Exploration of the Curriculum Assessment Model Based on Formative Evaluation

Zhangliang Chen, Junwei Shi
The reform of university curriculum assessment plays a guiding role in improving the quality of teaching in a comprehensive way. Reasonable curriculum assessment is the guarantee for cultivating innovative high-quality talents. By analyzing the irrational ways of the traditional assessment methods, this...

Research on the Influence of Reference Group Types on Consumers' Purchase Decisions from the Perspective of Social Networks

Hong Jin, Yunting Miao
After years of research, foreign scholars have confirmed that the reference group has a significant impact on consumers' purchase decisions and brand preferences. In recent years, some scholars have considered that due to the impact of traditional culture, domestic consumers are more subtle in their...

Study of Chengdu’s Inbound Tourism Development under the Belt and Road Initiative

Lu Huang
Against the background of the Belt and Road Initiative, this paper analyzes the inbound tourism opportunities brought by the initiative. What’s more, sampling analysis of the inbound tourist sources of countries along the Belt and Road has been conducted in light of the present situation of Chengdu’s...

Research on the Construction Index System of China Guilin Tourism Distribution Center

Feng Liang, You Hu
Guilin tourism development has now become a new trend of individualization, but the tourism distribution center started late compared to other tourist cities of the same level. How to achieve the successful operation of the Guilin tourism distribution center, improve the Guilin tourism public service...

Analysis and Construction of Multidimensional Industry Chains of Agritourism

Shuai Mao, Yang Song, Xiaolin Meng, Faroq Abdulkarem Ahmed
Multiple influencing factors and multidimensional industry chains can lead to some difficulties in operations management of agritourism. Five industry chains have been established to analyze the multidimensional agritourism industrial chains, including the value chain, supply chain, product chain, technology...

Philosophical Thinking of Emotional Calculation

Xiaomeng Zhang, Haibo Zhang
Emotional calculation, one of the heated topics in artificial intelligent research, is widely applied. But at the same time, there are a series of problems. In order to reduce the issues arising in the development of artificial intelligence in the field of artificial intelligence and to develop emotional...

Organizational Conflict in Caring Climate

Shengpeng Shi
This paper explores 1) the sources of conflicts with caring climate in workplace, 2) the different figures and aspects of the conflicts occurring in the caring climates compared with the individualistic and competitive climates, 3) and the proper organizational conflict management. By a real case analysis,...

Evaluation of Agricultural Output Efficiency Based on DEA Model-Taking Xinjiang as an Example

Li Feng
In this paper, the CCR model in the data envelopment analysis model was used to calculate and analyze agricultural technology efficiency, pure technical efficiency, and scale efficiency in various regions of Xinjiang from 1994 to 2013. The efficiency of agricultural production in various regions of Xinjiang...

From ‘Massification’ to ‘Popularization’ -A Report on Deepening Reform of Higher Education in China under the Background of Globalization

Xiaoye Zhang, Mengmeng Zhang
This paper aims to unveil how China's higher education deepen its reform in the context of globalization and personnel training, so as to widely explore the ways to gain and cultivate more innovative talents by implementing entrepreneurial & innovative education. This paper also finds that such measures...

Research on Practice Base Construction for Professional Degree Graduate Majoring Mechanical Engineering

Zhenhui Luan, Xuebin Li, Yijun Zhou
The construction of practice base is an important guarantee of education quality of professional degree graduate. In order to improve education quality of professional degree student, the authors analyzed existing problems and the causes of present construction of practice base, proposed the specific...

Countermeasures for the Training of Applied Talents in Colleges and Universities under the Background of Industrial Transformation and Upgrading

Mingming Wang, Jinfeng Zhao
The main purpose of this paper is to explain the training strategy of applied talents in colleges and universities under the background of industrial transformation and upgrading. This paper uses the methods of literature analysis, comparative study and interview. Literature method and comparative method...

Research on the Spatial and Temporal Structure Evolution of Inbound Tourism in Hainan Province

Fuyuan Bao
To promote the development of inbound tourism market in Hainan province, it is essential to explore the spatial and temporal structure evolution of inbound tourism. This paper compares the seasonal intensity index of the past years, summarizes the years in which the inbound tourism of Hainan Province...

Analysis of Present Situation and Research of Reform on Scientific Research Management in Higher Vocational Colleges from the Perspective of Specialization

Guannan Li
Scientific research is one of the three major functions of higher education. Higher vocational education, as a part of higher education, naturally assumes the function of scientific research as well. Higher vocational colleges increasingly recognize the role of scientific research in promoting teaching...

On the Construction of University's Financial Comprehensive Management System under Big Data

ZhiChao Xu, Yu Cao, Yang Li, Shufen Li, Ren Song
In colleges and universities, financial work is not only related to the work and life of each teacher and student, but also related to the development of colleges and universities. In the era of big data, the accounting profession of colleges and universities is accompanied by the development of science...

Thinking about the Teaching Secretary Work in the Second-level Colleges and Universities

Li Li, Dongqing Bai, Zhaojun Tan, Hailong Xu
As the low-level manager for colleges and universities, teaching secretary plays a role of bridge and a hub for coordination and information transmission. This article analyzes the role of teaching secretary in the teaching management of second-level colleges and universities from the aspects of daily...

A Study on the Teaching of Business English Writing from the Perspective of Fuzzy Linguistics

Yi Liu
Fuzzy linguistics holds that language is uncertain. If business English writing excessively pursues accuracy, it can sometimes make literature lose its aesthetic sense, especially in business English writing. On the basis of fuzzy linguistic theory, it has become more and more urgent to reform the teaching...

Lessons from Blending Electrospraying for Cultivating the Students' Ability of Resolving Complicated Engineering Problems

Xinkuan Liu, Xinyi Lu, Yuan Hou, Kai Cui, Dengguang Yu
The ability of solving complicated engineering problem is very important for undergraduate students who major in materials science and engineering and want to become excellent engineers. However, how to train them and develop their problem-solving ability poses a big challenge for their teachers. The...

Lessons from a Key Parameter of Coaxial Electrospinning for Engineering Education to College Students

Zhepeng Liu, Zhangbin Feng, Guomei Zhao, Changsheng He, Dengguang Yu
In the universities of science and technology, engineering education is one of the most important part to train college students’ innovation ability and their capability of solving complex engineering problems. In this paper, a new procedure is exhibited for carrying out effective engineering education...

Social Network Analysis of Public Opinions Dissemination on Mobile Internet

Yaqun Cui, Haiqing Cao, Yue Qiu, Cuiyou Yao
We took “Wei Zexi Event” as a case to study the communication mechanism of mobile Internet public opinion. Then we got the public opinion data of mobile terminal through Sina microblog, and generated network structure diagram with Gephi software. We analyzed the characteristics of both the network structure...

Exploration of Teaching Reform on the Course Automobile Electrical and Electronic Technology

Xiao Mi
In order to meet the demand of the innovation and entrepreneurship education, the teaching reform research of the course Automobile Electrical and Electronic Technology is carried out. The new teaching flow is designed and several teaching projects is selected in this paper, besides, assignment book...

Research on the Influence of International Commodity Market on China Stock Market-From the Perspective of Financing Liquidity

Sicong Li
This paper studies the interaction mechanism between commodity market and China stock market from the perspective of financing liquidity. Since the financialization of commodities, the correlation between commodities and the stock market has experienced its first rise after experiencing the sharp fluctuations...

On Blended Learning and Oral English Communicative Competence—Taking “Oral English 3” Online Course as an Example

Huijuan Xue
This paper explores the correlation of blended learning and the enhancement of oral English communicative competence based on the teaching of the online course “Oral English 3” and the empirical data elicited from the questionnaire with English majors. It shows that “online / offline + face-to-face”...

Exploration of Teaching Reform of the Ideological and Political Theory Course for Science and Engineering Students—A Case Study on University T

Kaili Song, Jianxing Yu, Ying Ji, Zhou Liu, Zhen Luo, Jiming Zou
Ideological and political theory course is an important part of the ideological communication of the party and the state, and undertakes the important mission of arming with theories, value guidance and talent cultivation. As an important research university in science and engineering in China, university...

Controversy over the Policy of Network Neutrality and Analysis of the Development Status Quo of Developed Countries

Meijuan Li, Lei Hou
In recent years, whether to implement “Network Neutrality” has been a very controversial topic in the Internet industry. Because of the huge impact that network neutrality policies have on the development of both the Internet industry and the interests of its related participants, not only academics...

Analysis of Reasons and Social Benefit for the Charge Dispute between Telecom Operators and WeChat

Meijuan Li, Lei Hou
Based on the charge disput between Chinese telecom operators and WeChat, this paper analyzes the reasons for the dispute by sorting out the event. Firstly, the transformation of the mobile Internet business model give rise to the marginalization of market interest entities as well as operators, which...

Research on the Status Quo and Problems of the Interconnection between China’s Internet Backbone Networks

Meijuan Li, Qianbing Xiao
The development of the Internet in China is a problem left behind by human beings rather than a result of market competition. In view of the huge scale difference between the dominant and vulnerable backbone networks, and for the security consideration of network, the Chinese government prohibits the...