Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)

A Study on the Quality Factors of Brand Culture and Its Transmission Path-Taking Eral Group Corporation As an Example

Authors
Zhixin Wu
Corresponding Author
Zhixin Wu
Available Online June 2018.
DOI
https://doi.org/10.2991/icmess-18.2018.37How to use a DOI?
Keywords
Brand; Brand culture; Internet of Things thinking; Advertising path
Abstract
Brand culture connotation enhances the brand’s value-added ability and competitiveness. On the basis of clarifying brand concept and brand culture, this paper probes into the most important quality factors in the brand culture elements, analyzes the importance of quality to the brand, and expounds the communication channels and routes of brand culture from enterprises to consumers with the Internet thinking. This paper takes Eral Group as an example and carries out surveys. On the basis of survey data, this paper, combining relevant theories, carries out case analysis.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2018
ISBN
978-94-6252-520-7
ISSN
2352-5398
DOI
https://doi.org/10.2991/icmess-18.2018.37How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Zhixin Wu
PY  - 2018/06
DA  - 2018/06
TI  - A Study on the Quality Factors of Brand Culture and Its Transmission Path-Taking Eral Group Corporation As an Example
BT  - 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
PB  - Atlantis Press
SP  - 161
EP  - 164
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-18.2018.37
DO  - https://doi.org/10.2991/icmess-18.2018.37
ID  - Wu2018/06
ER  -