An Empirical Study on the Driving Factors of Customer Value of Fashion Apparel Enterprises Zhejiang Province

DOI

10.2991/icmess-18.2018.38How to use a DOI?

Keywords

Fashion apparel enterprises; Customer value; Driving factors; Factor analysis

Abstract

Fashion is always a theme, a trend and also the focus of apparel enterprises competition. It increases the intensity of competition in the apparel market. The customer value is the source to obtain sustainable competitive advantage source for fashion apparel enterprises. Based on the discussion of customer value theory, this paper uses the methods of factor analysis, case investigation and interview to analyze the driving factors of customer value of garment enterprises in Zhejiang province. The key factors are quality, function, price and brand according to the degree of importance. This paper provides reference to create customer value for garment enterprises and enhance the competitiveness of enterprises.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhixin Wu
PY  - 2018/06
DA  - 2018/06
TI  - An Empirical Study on the Driving Factors of Customer Value of Fashion Apparel Enterprises Zhejiang Province
BT  - Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
PB  - Atlantis Press
SP  - 165
EP  - 167
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-18.2018.38
DO  - 10.2991/icmess-18.2018.38
ID  - Wu2018/06
ER  -