Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)

An Empirical Study on the Driving Factors of Customer Value of Fashion Apparel Enterprises Zhejiang Province

Authors
Zhixin Wu
Corresponding Author
Zhixin Wu
Available Online June 2018.
DOI
https://doi.org/10.2991/icmess-18.2018.38How to use a DOI?
Keywords
Fashion apparel enterprises; Customer value; Driving factors; Factor analysis
Abstract
Fashion is always a theme, a trend and also the focus of apparel enterprises competition. It increases the intensity of competition in the apparel market. The customer value is the source to obtain sustainable competitive advantage source for fashion apparel enterprises. Based on the discussion of customer value theory, this paper uses the methods of factor analysis, case investigation and interview to analyze the driving factors of customer value of garment enterprises in Zhejiang province. The key factors are quality, function, price and brand according to the degree of importance. This paper provides reference to create customer value for garment enterprises and enhance the competitiveness of enterprises.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2018
ISBN
978-94-6252-520-7
ISSN
2352-5398
DOI
https://doi.org/10.2991/icmess-18.2018.38How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Zhixin Wu
PY  - 2018/06
DA  - 2018/06
TI  - An Empirical Study on the Driving Factors of Customer Value of Fashion Apparel Enterprises Zhejiang Province
BT  - 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
PB  - Atlantis Press
SP  - 165
EP  - 167
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-18.2018.38
DO  - https://doi.org/10.2991/icmess-18.2018.38
ID  - Wu2018/06
ER  -