Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)

A Study on the Operation Strategy of Food WeChat Public Accounts - Taking "Rishi-Ji" as an Example

Authors
Chen Chen, Zeping Tong, Chaojie Liu, Menghan Liao
Corresponding Author
Chen Chen
Available Online June 2018.
DOI
https://doi.org/10.2991/icmess-18.2018.83How to use a DOI?
Keywords
Food; Operating strategy; "Rishi-Ji"; WeChat public account
Abstract
This paper adopts a case study approach to analyze the operational strategy of the “Rishi-Ji” WeChat public account and summarizes its successful experience. Through the analysis of individual cases, the operation strategy of the “Rishi-Ji” WeChat public account was summarized to provide a reference for the food WeChat public accounts.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2018
ISBN
978-94-6252-520-7
ISSN
2352-5398
DOI
https://doi.org/10.2991/icmess-18.2018.83How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Chen Chen
AU  - Zeping Tong
AU  - Chaojie Liu
AU  - Menghan Liao
PY  - 2018/06
DA  - 2018/06
TI  - A Study on the Operation Strategy of Food WeChat Public Accounts - Taking "Rishi-Ji" as an Example
BT  - 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
PB  - Atlantis Press
SP  - 374
EP  - 378
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-18.2018.83
DO  - https://doi.org/10.2991/icmess-18.2018.83
ID  - Chen2018/06
ER  -