Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)

A Study on the Operation Strategy of Food WeChat Public Accounts - Taking "Rishi-Ji" as an Example

Authors
Chen Chen, Zeping Tong, Chaojie Liu, Menghan Liao
Corresponding Author
Chen Chen
Available Online June 2018.
DOI
https://doi.org/10.2991/icmess-18.2018.83How to use a DOI?
Keywords
Food; Operating strategy; "Rishi-Ji"; WeChat public account
Abstract

This paper adopts a case study approach to analyze the operational strategy of the “Rishi-Ji” WeChat public account and summarizes its successful experience. Through the analysis of individual cases, the operation strategy of the “Rishi-Ji” WeChat public account was summarized to provide a reference for the food WeChat public accounts.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2018
ISBN
978-94-6252-520-7
ISSN
2352-5398
DOI
https://doi.org/10.2991/icmess-18.2018.83How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Chen Chen
AU  - Zeping Tong
AU  - Chaojie Liu
AU  - Menghan Liao
PY  - 2018/06
DA  - 2018/06
TI  - A Study on the Operation Strategy of Food WeChat Public Accounts - Taking "Rishi-Ji" as an Example
BT  - Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
PB  - Atlantis Press
SP  - 374
EP  - 378
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-18.2018.83
DO  - https://doi.org/10.2991/icmess-18.2018.83
ID  - Chen2018/06
ER  -