A Study on the Operation Strategy of Food WeChat Public Accounts - Taking "Rishi-Ji" as an Example
- 10.2991/icmess-18.2018.83How to use a DOI?
- Food; Operating strategy; "Rishi-Ji"; WeChat public account
This paper adopts a case study approach to analyze the operational strategy of the “Rishi-Ji” WeChat public account and summarizes its successful experience. Through the analysis of individual cases, the operation strategy of the “Rishi-Ji” WeChat public account was summarized to provide a reference for the food WeChat public accounts.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Chen Chen AU - Zeping Tong AU - Chaojie Liu AU - Menghan Liao PY - 2018/06 DA - 2018/06 TI - A Study on the Operation Strategy of Food WeChat Public Accounts - Taking "Rishi-Ji" as an Example BT - Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018) PB - Atlantis Press SP - 374 EP - 378 SN - 2352-5398 UR - https://doi.org/10.2991/icmess-18.2018.83 DO - 10.2991/icmess-18.2018.83 ID - Chen2018/06 ER -