On the Optimal Strategy of the Participating Subjects in the Electronic Payment Market in China
- 10.2991/icmess-18.2018.69How to use a DOI?
- Multi-subject participation; Electronic payment; Optimal strategy
This paper focuses on the development and innovation of third-party electronic payment services and modes and the development and current situation of online banking as well as the regulatory policies of financial regulators. From the perspective of interest concerns of major players in the electronic payment market, The main conclusions are as follows: third-party payment service providers should give full play to the ability and advantage of payment mode innovation and service innovation; commercial banks should fully and accurately grasp the characteristics and trends of the development of Internet finance and change the modes of product development, business development and marketing advertising. Financial supervision should be conducted in a timely and effective manner, prevent financial confusion and systemic financial risks, ensure standardized operation, orderly competition and service entities, and encourage innovative Internet financial development. This paper analyzes the current situation of electronic payment market in our country from a unique perspective, and gives some concrete suggestions for participants’ future development by analyzing, which has certain reference value for the better development of electronic payment market.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Qiudan Xing AU - Sijia Liu AU - Jia Hei PY - 2018/06 DA - 2018/06 TI - On the Optimal Strategy of the Participating Subjects in the Electronic Payment Market in China BT - Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018) PB - Atlantis Press SP - 307 EP - 311 SN - 2352-5398 UR - https://doi.org/10.2991/icmess-18.2018.69 DO - 10.2991/icmess-18.2018.69 ID - Xing2018/06 ER -