Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)

On the Optimal Strategy of the Participating Subjects in the Electronic Payment Market in China

Authors
Qiudan Xing, Sijia Liu, Jia Hei
Corresponding Author
Qiudan Xing
Available Online June 2018.
DOI
https://doi.org/10.2991/icmess-18.2018.69How to use a DOI?
Keywords
Multi-subject participation; Electronic payment; Optimal strategy
Abstract
This paper focuses on the development and innovation of third-party electronic payment services and modes and the development and current situation of online banking as well as the regulatory policies of financial regulators. From the perspective of interest concerns of major players in the electronic payment market, The main conclusions are as follows: third-party payment service providers should give full play to the ability and advantage of payment mode innovation and service innovation; commercial banks should fully and accurately grasp the characteristics and trends of the development of Internet finance and change the modes of product development, business development and marketing advertising. Financial supervision should be conducted in a timely and effective manner, prevent financial confusion and systemic financial risks, ensure standardized operation, orderly competition and service entities, and encourage innovative Internet financial development. This paper analyzes the current situation of electronic payment market in our country from a unique perspective, and gives some concrete suggestions for participants’ future development by analyzing, which has certain reference value for the better development of electronic payment market.
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Proceedings
2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2018
ISBN
978-94-6252-520-7
ISSN
2352-5398
DOI
https://doi.org/10.2991/icmess-18.2018.69How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Qiudan Xing
AU  - Sijia Liu
AU  - Jia Hei
PY  - 2018/06
DA  - 2018/06
TI  - On the Optimal Strategy of the Participating Subjects in the Electronic Payment Market in China
BT  - 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
PB  - Atlantis Press
SP  - 307
EP  - 311
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-18.2018.69
DO  - https://doi.org/10.2991/icmess-18.2018.69
ID  - Xing2018/06
ER  -