Research on the Regional Brand Construction of Agricultural Products under the Background of Internet

DOI

10.2991/icmess-18.2018.181How to use a DOI?

Keywords

Agricultural products; Regional brand; Internet; Suggestions

Abstract

In recent days, the low identification degree of regional agricultural products leads to the common phenomenon of low market recognition and low perceived ability of consumers, together making it hard to establish regional brand. Through investigation and analysis, this paper establishes the regional brand construction model of agricultural products, verifies the geological characteristics, humanity history, government, association, enterprise and peasant households as well as other factors in the model with the regional brand construction process of Jilin Rice as an example, and then put forward suggestions for the regional brand development of agricultural products under the background of internet.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hongshen Yu
AU  - Birong Ren
AU  - Yunjie Ye
AU  - Yundi Dai
PY  - 2018/06
DA  - 2018/06
TI  - Research on the Regional Brand Construction of Agricultural Products under the Background of Internet
BT  - Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
PB  - Atlantis Press
SP  - 824
EP  - 828
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-18.2018.181
DO  - 10.2991/icmess-18.2018.181
ID  - Yu2018/06
ER  -