Research on the Regional Brand Construction of Agricultural Products under the Background of Internet
- 10.2991/icmess-18.2018.181How to use a DOI?
- Agricultural products; Regional brand; Internet; Suggestions
In recent days, the low identification degree of regional agricultural products leads to the common phenomenon of low market recognition and low perceived ability of consumers, together making it hard to establish regional brand. Through investigation and analysis, this paper establishes the regional brand construction model of agricultural products, verifies the geological characteristics, humanity history, government, association, enterprise and peasant households as well as other factors in the model with the regional brand construction process of Jilin Rice as an example, and then put forward suggestions for the regional brand development of agricultural products under the background of internet.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hongshen Yu AU - Birong Ren AU - Yunjie Ye AU - Yundi Dai PY - 2018/06 DA - 2018/06 TI - Research on the Regional Brand Construction of Agricultural Products under the Background of Internet BT - Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018) PB - Atlantis Press SP - 824 EP - 828 SN - 2352-5398 UR - https://doi.org/10.2991/icmess-18.2018.181 DO - 10.2991/icmess-18.2018.181 ID - Yu2018/06 ER -