Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)

Research on the Regional Brand Construction of Agricultural Products under the Background of Internet

Authors
Hongshen Yu, Birong Ren, Yunjie Ye, Yundi Dai
Corresponding Author
Hongshen Yu
Available Online June 2018.
DOI
https://doi.org/10.2991/icmess-18.2018.181How to use a DOI?
Keywords
Agricultural products; Regional brand; Internet; Suggestions
Abstract
In recent days, the low identification degree of regional agricultural products leads to the common phenomenon of low market recognition and low perceived ability of consumers, together making it hard to establish regional brand. Through investigation and analysis, this paper establishes the regional brand construction model of agricultural products, verifies the geological characteristics, humanity history, government, association, enterprise and peasant households as well as other factors in the model with the regional brand construction process of Jilin Rice as an example, and then put forward suggestions for the regional brand development of agricultural products under the background of internet.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2018
ISBN
978-94-6252-520-7
ISSN
2352-5398
DOI
https://doi.org/10.2991/icmess-18.2018.181How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Hongshen Yu
AU  - Birong Ren
AU  - Yunjie Ye
AU  - Yundi Dai
PY  - 2018/06
DA  - 2018/06
TI  - Research on the Regional Brand Construction of Agricultural Products under the Background of Internet
BT  - 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
PB  - Atlantis Press
SP  - 824
EP  - 828
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-18.2018.181
DO  - https://doi.org/10.2991/icmess-18.2018.181
ID  - Yu2018/06
ER  -