Research on Network Orientation of Entrepreneurs under the Background of "Internet +"
- DOI
- 10.2991/icmess-18.2018.230How to use a DOI?
- Keywords
- Network orientation; Internet+; Entrepreneurs; Dimension test
- Abstract
Network orientation attracts constant attention from scholars in entrepreneurship research, but few researches focus on its dimensions and measurement under the background of "Internet +". In this paper, based on the web-oriented frontier literature, starting from the background of "Internet +", the concept of network orientation, defined theoretically, preliminarily assumes network-oriented dimensions and measurement indicators. Then, a questionnaire survey is conducted to test the entrepreneurial network-oriented measurement scale under the background of “Internet +” through quantitative research. The research finds that entrepreneurial network orientation can be divided into three basic dimensions, namely network initiative, network interdependence and network attention. It can reflect a total of 12 items with different measures. The research results show that this method of dimension division has a good explanation.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Lingming Zeng AU - Minglin Zhang AU - Qi Zhang PY - 2018/06 DA - 2018/06 TI - Research on Network Orientation of Entrepreneurs under the Background of "Internet +" BT - Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018) PB - Atlantis Press SP - 1034 EP - 1039 SN - 2352-5398 UR - https://doi.org/10.2991/icmess-18.2018.230 DO - 10.2991/icmess-18.2018.230 ID - Zeng2018/06 ER -