The Operation Mode of Network Video Websites-Based on a Case Study of Iqiyi

DOI

10.2991/icmess-18.2018.274How to use a DOI?

Keywords

Network video websites; Operation mode; Operation optimization; Case study

Abstract

This paper studies the industrial background, the competition pattern, as well as the operation mode and the profit mode of network video website development. The specific operation of the mainstream video sharing websites and network video software is analyzed in detail, and the video website is analyzed with Iqiyi as an example. It is important to optimize the product from four aspects: product upgrading and expansion, implementation of user incentives, enhancement of cooperation with the media, and the risk control of website operation. This paper believes that the growth of network video websites is very rapid and still has great space. The operation mode of network video websites needs to be studied deeply. The operators of large network video websites, including Iqiyi, should improve their core competitiveness through differential operation mode.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shuhui He
PY  - 2018/06
DA  - 2018/06
TI  - The Operation Mode of Network Video Websites-Based on a Case Study of Iqiyi
BT  - Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
PB  - Atlantis Press
SP  - 1244
EP  - 1248
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-18.2018.274
DO  - 10.2991/icmess-18.2018.274
ID  - He2018/06
ER  -