Exploration on the Individualized Expression of Chocolate Package Design

DOI

10.2991/icmess-18.2018.300How to use a DOI?

Keywords

Exploration; Chocolate packages; Individuation; Expression

Abstract

Today, when commodities are becoming homogenized gradually, the individualized expression of commodities has played a more and more important role in product sales. Chocolate packages also request the in-depth research about the individualized demands of consumption groups, focusing on children and young people, so their design can meet the aesthetic taste of consumers, thereby arousing the mental resonance of consumers and realizing the objective of product promotion.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ling Chen
PY  - 2018/06
DA  - 2018/06
TI  - Exploration on the Individualized Expression of Chocolate Package Design
BT  - Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
PB  - Atlantis Press
SP  - 1363
EP  - 1365
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-18.2018.300
DO  - 10.2991/icmess-18.2018.300
ID  - Chen2018/06
ER  -