Research on Brand Building Strategy of E-commerce Platforms for Agricultural Products

DOI

10.2991/icmess-18.2018.399How to use a DOI?

Keywords

Agricultural products; Brand building;E-commerce platforms; Cold chain logistics

Abstract

This paper does research on how to build agricultural products’ own brands in the diversified e-commerce platforms through the rapidly developing agricultural product e-commerce platforms. This paper takes the brand of the agricultural product e-commerce platform as the research object, analyzes the existing e-commerce platform, and sums up the construction strategy of the brand of the agricultural product e-commerce platform. First of all, through the analysis of the development environment of e-commerce brands and the development of e-commerce platforms for agricultural products, this paper puts forward the problems in the development of the e-commerce platform of agricultural products and the trend of future development. It is hoped that through the research and suggestions of the brand of the agricultural product platform, we can give a certain theoretical guidance to the propaganda of the regional or national brands of agricultural product platforms.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Xuewei Li
PY  - 2018/06
DA  - 2018/06
TI  - Research on Brand Building Strategy of E-commerce Platforms for Agricultural Products
BT  - Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
PB  - Atlantis Press
SP  - 1792
EP  - 1795
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-18.2018.399
DO  - 10.2991/icmess-18.2018.399
ID  - Li2018/06
ER  -