The Application of Moral Education and Teaching Methods in Public Relations from the Perspective of Course Ideological and Political Education

DOI

https://doi.org/10.2991/icmete-19.2019.59How to use a DOI?

Keywords

Public relations; Ideological and political education, Moral education elements; Case teaching

Abstract

Based on the ideological and political education context of full-education, full-time education and all-round education, this paper proposes that the teaching of Public Relations needs to re-examine and design the goal of moral education, and fully explores the ideological and political connotation of curriculum, effectively integrates moral education elements such as patriotism, institutional self-confidence, and social responsibility into knowledge imparting to achieve the integration of “explicit education” and “implicit education”. It also discusses the educational methods and carrier approaches, and focuses on how to use case teaching to realize the organic unity of “knowledge impart” and “value guidance” in the professional course of Public Relations.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Suzhen Yu
AU  - Sisi Chen
AU  - Li Wang
PY  - 2019/05
DA  - 2019/05
TI  - The Application of Moral Education and Teaching Methods in Public Relations from the Perspective of Course Ideological and Political Education
BT  - Proceedings of the 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019)
PB  - Atlantis Press
SP  - 244
EP  - 247
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmete-19.2019.59
DO  - https://doi.org/10.2991/icmete-19.2019.59
ID  - Yu2019/05
ER  -