The Strategies of the Market Redeployment: Taking Charlie Shoe Company as an Example

DOI

10.2991/icmete-19.2019.128How to use a DOI?

Keywords

Market redeployment; Strategy planning; Environment analysis; Domestic market

Abstract

The purpose of this paper is to investigate the external and internal factors which will influence export companies. The paper also tries to provide an effective strategy planning and evaluation to the change into domestic market. Based on the analysis, if Charlie wants evaluate and monitor its achievement for its development, the company should focus on the following things: controlling the performance and setting up the standards for the achievement. It is also necessary for Charlie to reallocate the company’s resources. If deviation occurs, Charlie should make adjustments, such as redesign the plan, delete the plan completely and adjust the performance. Keeping a safety inventory level is also essential, but should avoid the problem of stock out. An ongoing policy must be applied continuously as long as the company exists, such as the monitoring, evaluating, training & learning and knowledge of continuous improvement.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Guochao Lin
PY  - 2019/05
DA  - 2019/05
TI  - The Strategies of the Market Redeployment: Taking Charlie Shoe Company as an Example
BT  - Proceedings of the 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019)
PB  - Atlantis Press
SP  - 539
EP  - 542
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmete-19.2019.128
DO  - 10.2991/icmete-19.2019.128
ID  - Lin2019/05
ER  -