Proceedings of the 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019)

Analysis of Current Status and Demand of College Students’ External Image-building Capacity

Authors
Ling Lu, Jiaqi Xiong, Minsi Liu, Yiying Wang, Shanshan Xiang, Qiriga Han
Corresponding Author
Qiriga Han
Available Online May 2019.
DOI
https://doi.org/10.2991/icmete-19.2019.131How to use a DOI?
Keywords
Image-building; Demand; Return to yourself; Aesthetic education
Abstract
The paper is aimed to understand the external image-building capacity and current demand status of college students, and explores the path to improve image-building capacity. The self-complied questionnaires are issued via wjx.cn, and analyzed via wjx.cn and SPSS21.0 statistical software. This paper carries out in-depth interview with some students, and digs out information that is difficult to acquire by questionnaires in a deeper level. According to the analysis result, college students are of uneven external image-building capacities, and are deficient in the cognition and capacity of cosmetics. Image consumption is inclined to online purchasing, and most living expenses are spent to buy clothes, skin-care products and cosmetics. College students have strong demand for image-building capacity but fail to be met on schedule. Therefore, it is necessary to adopt multiple approaches to improve the external image-building capacity of college students including arouse the cognition of beauty, return to self-exploration, change the concept of consumption, purchase rationally and perfect aesthetic education channel of the school.
Open Access
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Proceedings
2019 International Conference on Management, Education Technology and Economics (ICMETE 2019)
Part of series
Advances in Economics, Business and Management Research
Publication Date
May 2019
ISBN
978-94-6252-725-6
ISSN
2352-5428
DOI
https://doi.org/10.2991/icmete-19.2019.131How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ling Lu
AU  - Jiaqi Xiong
AU  - Minsi Liu
AU  - Yiying Wang
AU  - Shanshan Xiang
AU  - Qiriga Han
PY  - 2019/05
DA  - 2019/05
TI  - Analysis of Current Status and Demand of College Students’ External Image-building Capacity
BT  - 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmete-19.2019.131
DO  - https://doi.org/10.2991/icmete-19.2019.131
ID  - Lu2019/05
ER  -