Analysis of Current Status and Demand of College Students’ External Image-building Capacity
Ling Lu, Jiaqi Xiong, Minsi Liu, Yiying Wang, Shanshan Xiang, Qiriga Han
Available Online May 2019.
- https://doi.org/10.2991/icmete-19.2019.131How to use a DOI?
- Image-building; Demand; Return to yourself; Aesthetic education
- The paper is aimed to understand the external image-building capacity and current demand status of college students, and explores the path to improve image-building capacity. The self-complied questionnaires are issued via wjx.cn, and analyzed via wjx.cn and SPSS21.0 statistical software. This paper carries out in-depth interview with some students, and digs out information that is difficult to acquire by questionnaires in a deeper level. According to the analysis result, college students are of uneven external image-building capacities, and are deficient in the cognition and capacity of cosmetics. Image consumption is inclined to online purchasing, and most living expenses are spent to buy clothes, skin-care products and cosmetics. College students have strong demand for image-building capacity but fail to be met on schedule. Therefore, it is necessary to adopt multiple approaches to improve the external image-building capacity of college students including arouse the cognition of beauty, return to self-exploration, change the concept of consumption, purchase rationally and perfect aesthetic education channel of the school.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Ling Lu AU - Jiaqi Xiong AU - Minsi Liu AU - Yiying Wang AU - Shanshan Xiang AU - Qiriga Han PY - 2019/05 DA - 2019/05 TI - Analysis of Current Status and Demand of College Students’ External Image-building Capacity BT - 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019) PB - Atlantis Press SN - 2352-5428 UR - https://doi.org/10.2991/icmete-19.2019.131 DO - https://doi.org/10.2991/icmete-19.2019.131 ID - Lu2019/05 ER -