Construction of Business English Courses Based on University-enterprise Cooperation -Taking International Business Negotiation as an Example

DOI

10.2991/icmete-19.2019.132How to use a DOI?

Keywords

University-enterprise cooperation; Working process-oriented; Business English course; International Business Negotiation

Abstract

This paper, based on the necessity and significance of integration of production and education in Business English teaching reform, taking International Business Negotiation as example, put forward a working process-oriented course construction path by means of university-enterprise cooperation which can promote the connection between curriculum content and professional standards, introduced an integration teaching model of “teaching, learning, doing”, discussed teaching reform measures for the working process-oriented course reconstruction, and established a curriculum reform approach with the main line of “university training, joint supervision, and external field work”. On the basis of theoretical teaching of International Business Negotiation, this paper focused on cultivating students’ practical ability and comprehensive quality, and improving the teaching quality.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaqing Liu
PY  - 2019/05
DA  - 2019/05
TI  - Construction of Business English Courses Based on University-enterprise Cooperation -Taking International Business Negotiation as an Example
BT  - Proceedings of the 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019)
PB  - Atlantis Press
SP  - 555
EP  - 558
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmete-19.2019.132
DO  - 10.2991/icmete-19.2019.132
ID  - Liu2019/05
ER  -