Analysis of Herd Effect of Investor’s Behavior from the Perspective of Behavioral Finance

DOI

10.2991/icmete-19.2019.133How to use a DOI?

Keywords

Herd effect; Herd behavior; Behavioral finance; Wealth management

Abstract

Behavioral finance integrates multidisciplinary theories such as finance, psychology, behavioral science and sociology. From the perspective of behavioral finance, a large number of investment anomalies were analyzed effectively which in turn broadens the development space of finance. When making investment, investors will have herd behaviors with the same preference and action imitation, gradually forming herd effect. From the perspective of behavioral finance, this paper analyzed the performance and causes of individual investors’ herding behavior under the premise that people are finite rationality, and put forward relevant investment strategies and suggestions to investors, which is beneficial for investors to avoid risks and to make rational financial decisions.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaqing Liu
AU  - Baiyu Liu
AU  - Xiaoning Han
PY  - 2019/05
DA  - 2019/05
TI  - Analysis of Herd Effect of Investor’s Behavior from the Perspective of Behavioral Finance
BT  - Proceedings of the 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019)
PB  - Atlantis Press
SP  - 559
EP  - 563
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmete-19.2019.133
DO  - 10.2991/icmete-19.2019.133
ID  - Liu2019/05
ER  -