Analysis of Herd Effect of Investor’s Behavior from the Perspective of Behavioral Finance
Xiaqing Liu, Baiyu Liu, Xiaoning Han
Available Online May 2019.
- https://doi.org/10.2991/icmete-19.2019.133How to use a DOI?
- Herd effect; Herd behavior; Behavioral finance; Wealth management
- Behavioral finance integrates multidisciplinary theories such as finance, psychology, behavioral science and sociology. From the perspective of behavioral finance, a large number of investment anomalies were analyzed effectively which in turn broadens the development space of finance. When making investment, investors will have herd behaviors with the same preference and action imitation, gradually forming herd effect. From the perspective of behavioral finance, this paper analyzed the performance and causes of individual investors’ herding behavior under the premise that people are finite rationality, and put forward relevant investment strategies and suggestions to investors, which is beneficial for investors to avoid risks and to make rational financial decisions.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xiaqing Liu AU - Baiyu Liu AU - Xiaoning Han PY - 2019/05 DA - 2019/05 TI - Analysis of Herd Effect of Investor’s Behavior from the Perspective of Behavioral Finance BT - 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019) PB - Atlantis Press SN - 2352-5428 UR - https://doi.org/10.2991/icmete-19.2019.133 DO - https://doi.org/10.2991/icmete-19.2019.133 ID - Liu2019/05 ER -