Exploring Altruistic Self in Socially Responsible Behaviors

DOI

10.2991/assehr.k.200306.116How to use a DOI?

Keywords

social self-concept, altruistic self, food insecurity

Abstract

This article explores the concept of altruistic self as part of self-concept, particularly with regards to symbolic interactionism within the context of socially responsible behavior. Drawing from interviews conducted within communities (experiencing food insecurity), the article questions the content of experiences that may drive consumers to demonstrate behaviors leading to expression of altruism attached to self-concept. Research findings illuminate behaviors that individuals are likely to express over time in the process of constructing social-self. The article contributes to the theory of symbolic interactionism by identifying three qualitative themes that help consumers embed altruism deeply within their social-self for example through managing identity, aligning with symbolic group, and demonstrating mirroring effects to significant reference group. By integrating concepts of altruism and self-concept, our approach stresses the importance of altruism as symbolic behavior (as part of social self) in constructing meaning of actions that are largely influenced by a symbol (self).

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zubair Ali Shahid
AU  - Shahid Rasool
AU  - Yu Chen
PY  - 2020
DA  - 2020/03/12
TI  - Exploring Altruistic Self in Socially Responsible Behaviors
BT  - Proceedings of the International Conference on Modern Educational Technology and Innovation and Entrepreneurship (ICMETIE 2020)
PB  - Atlantis Press
SP  - 252
EP  - 255
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200306.116
DO  - 10.2991/assehr.k.200306.116
ID  - Shahid2020
ER  -