SWOT Analysis on Sony’s PlayStation Under COVID-19

DOI

10.2991/assehr.k.210824.002How to use a DOI?

Keywords

SWOT, Sony, PlayStation, Covid-19

Abstract

Since the beginning of 2020, the new crown epidemic has been a global problem. Many industries have been severely affected by the pandemic. Depending on the company’s response and the strategy adopted by the entire industry, the impact of the epidemic on the industry can be negative or positive. It is fortune for gaming industry to develop their own products in this pandemic. Sony’s PlayStation 5, a gaming console product, is a stunning exemplar. It came out in November 2020 and achieved a huge success till now. The paper will analyze Sony’s PlayStation’s development and mode of operation under the pandemic background based on the SWOT Analysis Model step by step. SWOT stands for Strengths, Weakness, Opportunities and Threats. A SWOT Analysis is a general technique for assessing these four aspects of a business. After conducting literature research and applying SWPT model on Sony’s PlayStation business, this paper conducted the conclusion that Sony has a booming increase of sales and a comprehensive development. If Sony can release more exclusive games for users and explore more interaction form, it will make even more progress in the future.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yannan Niu
PY  - 2021
DA  - 2021/08/25
TI  - SWOT Analysis on Sony’s PlayStation Under COVID-19
BT  - Proceedings of the 2021 International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2021)
PB  - Atlantis Press
SP  - 5
EP  - 8
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210824.002
DO  - 10.2991/assehr.k.210824.002
ID  - Niu2021
ER  -