Research on Brand Value Evaluation Methods of Catering Enterprises

DOI

10.2991/icmit-16.2016.21How to use a DOI?

Keywords

brand value evaluation, catering enterprises, Multi-cycle Excess Earnings Method

Abstract

Brand reflects the comprehensive competitiveness of an enterprise and even a country. Brand value evaluation is a very important work in every country. There are three perspectives, namely financial affairs, brand based market power and consumers. We made a comparison of the three perspectives. We put forward the Multi-cycle Excess Earnings Method and made a clear description. At last, we use the method in the catering enterprises.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fang Wu
AU  - Huali Cai
AU  - Jian Kang
AU  - Qi Duan
PY  - 2016/04
DA  - 2016/04
TI  - Research on Brand Value Evaluation Methods of Catering Enterprises
BT  - Proceedings of the 2016 3rd International Conference on Mechatronics and Information Technology
PB  - Atlantis Press
SP  - 111
EP  - 114
SN  - 2352-538X
UR  - https://doi.org/10.2991/icmit-16.2016.21
DO  - 10.2991/icmit-16.2016.21
ID  - Wu2016/04
ER  -