Agent-based modelling of consumer purchased behavior considering website quality

DOI

10.2991/icmmcce-17.2017.105How to use a DOI?

Keywords

Agent-based model; Consumer purchased behavior; Website Quality

Abstract

The problem of consumer purchase behaviour has been concerned by many researchers. The paper presents an agent-based model of consumer purchased behaviour. The main of agent-based modelling is the modifier motivation function that considered price of commodities, quality of commodities, and website quality. Moreover, the study used Repast Simphony toolkit to simulate the modifier motivation function. The method of agent-based simulation gave a dynamic expression in consumer purchased behaviour.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nan Zhang
PY  - 2017/09
DA  - 2017/09
TI  - Agent-based modelling of consumer purchased behavior considering website quality
BT  - Proceedings of the 2017 5th International Conference on Mechatronics, Materials, Chemistry and Computer Engineering (ICMMCCE 2017)
PB  - Atlantis Press
SP  - 564
EP  - 568
SN  - 2352-5401
UR  - https://doi.org/10.2991/icmmcce-17.2017.105
DO  - 10.2991/icmmcce-17.2017.105
ID  - Zhang2017/09
ER  -