Proceedings of the 2023 4th International Conference on Management Science and Engineering Management (ICMSEM 2023)

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Empirical Analysis of Shared Logistics Platform Users’ Willingness to Consistently Use

Based on an Improved Expectation Confirmation Mode

Authors
Shengyuan Wang1, Zhitong Zhu2, *
1Department of Media and Arts, Liaoning Technical University, Fuxin, China
2Department of Marketing Management, Liaoning Technical University, Fuxin, China
*Corresponding author. Email: zhitong961@126.com
Corresponding Author
Zhitong Zhu
Available Online 9 October 2023.
DOI
10.2991/978-94-6463-256-9_41How to use a DOI?
Keywords
Shared logistics platform; Information technology; Expectation Confirmation model; Continued use
Abstract

In recent years, the fierce homogenization competition of shared logistics platforms has resulted in a serious loss of users, and users, especially owners, have low stickiness to shared logistics platforms. In this paper, an improved expectation-validation model is established, and two variables, user interface, and perceived safety; are introduced to verify and explain the factors affecting the continuous use of shared logistics platforms by shippers. The empirical analysis was carried out with 312 experienced owners of the shared logistics platform as sample data. The results show that the two variables, user interface, and perceived safety, have a positive moderating effect on users’ satisfaction with using the platform; and then affect their willingness to continue using the platform. Perceived usefulness has a positive moderating effect on users’ willingness to continue using. Based on this, suggestions and countermeasures to improve user stickiness and realize the sustainable development of shared logistics platforms are put forward.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 4th International Conference on Management Science and Engineering Management (ICMSEM 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
9 October 2023
ISBN
10.2991/978-94-6463-256-9_41
ISSN
2352-5428
DOI
10.2991/978-94-6463-256-9_41How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Shengyuan Wang
AU  - Zhitong Zhu
PY  - 2023
DA  - 2023/10/09
TI  - Empirical Analysis of Shared Logistics Platform Users’ Willingness to Consistently Use
BT  - Proceedings of the 2023 4th International Conference on Management Science and Engineering Management (ICMSEM 2023)
PB  - Atlantis Press
SP  - 396
EP  - 412
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-256-9_41
DO  - 10.2991/978-94-6463-256-9_41
ID  - Wang2023
ER  -