Research on Evaluation and Promotion Strategies of Service Quality of Airports in Mongolian
- DOI
- 10.2991/978-94-6463-256-9_42How to use a DOI?
- Keywords
- Airport service quality; Genghis Khan international airport; Mongolian airport; Passenger service
- Abstract
The competitiveness of airlines is mainly reflected in the quality of service provided at airports. Assessing the adequacy of airport services can effectively help airport decision-makers to tap into market demand and identify the shortcomings of current management practices and the causes of differences in passenger satisfaction. The study evaluates and assesses the quality of airport services in Mongolia by using a combination of qualitative and quantitative methods to aid decision-making to improve the competitiveness of airlines. This study created a series of questionnaires for Mongolian consumers and polled 320 passengers to understand better how airport service quality is perceived by Mongolian customers and the factors that affect it. In order to comprehend the deficiencies of airline services and to suggest solutions, the data was statistically analyzed. The study additionally investigates two factors that influence the standard of airport services and how consumers in Mongolia see those services, and made recommendations to enhance their competitiveness.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Davaajav.G AU - Ziyun Wu AU - Bin Ji PY - 2023 DA - 2023/10/09 TI - Research on Evaluation and Promotion Strategies of Service Quality of Airports in Mongolian BT - Proceedings of the 2023 4th International Conference on Management Science and Engineering Management (ICMSEM 2023) PB - Atlantis Press SP - 413 EP - 419 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-256-9_42 DO - 10.2991/978-94-6463-256-9_42 ID - 2023 ER -