Proceedings of the 2023 4th International Conference on Management Science and Engineering Management (ICMSEM 2023)

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A Study on Tourism Motivation, Brand Image, Satisfaction and Behavior Intention of Tourist Factory

Authors
Cheng-Te Lin1, Pei-Lien Hsiung2, Chen-Hsien Lin3, *, Man Ma1
1Business School, Yulin Normal University, Yulin, Guangxi, China
2Shiliu Primary School, Douliu, Yunlin, Taiwan
3Department of Business Management, National Taichung University of Science and Technology, Taichung, Taiwan
*Corresponding author. Email: drjimlin2023@nutc.edu.tw
Corresponding Author
Chen-Hsien Lin
Available Online 9 October 2023.
DOI
10.2991/978-94-6463-256-9_59How to use a DOI?
Keywords
Tourist Factory; Consumer motive; Brand image; Customer satisfaction; Behavioral
Abstract

Combining brand image and behavioral intention, this study takes the relationship between tourism motivation and tourist satisfaction of characteristic tourist factories as the research theme. It explores the relationship between tourism motivation, brand image, tourist satisfaction and behavioral intention of tourist factories. In this study, the convenience sampling method was adopted. 500 valid samples were collected from a questionnaire survey of visiting tourists at the Yawen Bali Coastal Tourism Factory. The data were analyzed with SPSS and AMOS software packages. The results show that tourism motivation has a significant impact on tourist satisfaction and brand image; brand image and tourist satisfaction have a significant impact on behavioral intention.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 4th International Conference on Management Science and Engineering Management (ICMSEM 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
9 October 2023
ISBN
10.2991/978-94-6463-256-9_59
ISSN
2352-5428
DOI
10.2991/978-94-6463-256-9_59How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Cheng-Te Lin
AU  - Pei-Lien Hsiung
AU  - Chen-Hsien Lin
AU  - Man Ma
PY  - 2023
DA  - 2023/10/09
TI  - A Study on Tourism Motivation, Brand Image, Satisfaction and Behavior Intention of Tourist Factory
BT  - Proceedings of the 2023 4th International Conference on Management Science and Engineering Management (ICMSEM 2023)
PB  - Atlantis Press
SP  - 571
EP  - 580
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-256-9_59
DO  - 10.2991/978-94-6463-256-9_59
ID  - Lin2023
ER  -