Proceedings of the 4th International Conference on New Computational Social Science (ICNCSS 2024)

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Study on the Training of Innovative Advertising Designers in Higher Learning Institutions in the Context of Artificial Intelligence

Authors
Peng Jun1, *
1Wuhan Polytechnic University, Wuhan, 430048, China
*Corresponding author. Email: 56187126@qq.com
Corresponding Author
Peng Jun
Available Online 29 April 2024.
DOI
10.2991/978-2-38476-230-9_10How to use a DOI?
Keywords
AI; higher learning institution; advertising design; innovative talent
Abstract

Purpose: This paper aims to review and analyze the training of innovative advertising designers in higher learning institutions in the context of artificial intelligence (AI). Methodology: In light of the characteristics of AI-powered intelligent advertising design and the challenges in the development of innovative talents in advertising design in higher learning institutions, the implementation and significance of reforms in talent development in relation of advertising design are discussed. Findings: AI encourages new forms of advertising design and prompts advertising designers to develop digital creativity with science and technology, leading the higher learning institutions to take a new look at the education of advertising designers. Conclusion: In the context of evolving AI, higher learning institutions are shifting from the traditional mode to an AI-powered mode in training advertising designers. Development of AI-powered teaching, commercial projects, new teaching tools, and creative thinking ability are required for students. This paper provides creative insights on the training of creative advertising designers in higher learning institutions.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on New Computational Social Science (ICNCSS 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 April 2024
ISBN
10.2991/978-2-38476-230-9_10
ISSN
2352-5398
DOI
10.2991/978-2-38476-230-9_10How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Peng Jun
PY  - 2024
DA  - 2024/04/29
TI  - Study on the Training of Innovative Advertising Designers in Higher Learning Institutions in the Context of Artificial Intelligence
BT  - Proceedings of the 4th International Conference on New Computational Social Science (ICNCSS 2024)
PB  - Atlantis Press
SP  - 85
EP  - 94
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-230-9_10
DO  - 10.2991/978-2-38476-230-9_10
ID  - Jun2024
ER  -