Youtube Contents Effect on Destination Visit Intentions an Empirical Study in Indonesia
- 10.2991/aebmr.k.210311.058How to use a DOI?
- YouTube content, destination, Intension, SEM, PLS
Currently, online videos have become the dominant means of information and education. When determining tourist destination visits, YouTube contents play an important role. YouTube content is created by travelers to share experiences, which helps other potential travelers. This study aims to comprehend how tourists assume information over YouTube content and how this affects the tourist destination according to their intentions. The study model was built and tested empirically using a sample of 154 Indonesian respondents who observed YouTube content before attending a destination. Furthermore, this research hypothesis is validated with the assistance of SEM using PLS. This study found that comprehensiveness and attitude were the utmost significant predictors of tourist destination intention over YouTube content adoption. Furthermore, relevance, source expertise, source trustworthiness, accuracy, and timeliness were not found to be statistically significant.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Siti Rahayu AU - Sugeng Hariadi PY - 2021 DA - 2021/03/13 TI - Youtube Contents Effect on Destination Visit Intentions an Empirical Study in Indonesia BT - Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020) PB - Atlantis Press SP - 295 EP - 298 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210311.058 DO - 10.2991/aebmr.k.210311.058 ID - Rahayu2021 ER -