Development Strategy of Environmentally Friendly Based for Micro, Small and Medium Enterprise
- 10.2991/aebmr.k.210311.057How to use a DOI?
- Development Strategy, Environmentally Friendly, SWOT Analysis
This study aims to determine an environmentally based business development strategy for Micro, Small, Medium Enterprises. The analysis method used in this study is a SWOT analysis with research samples taken from 33 respondents from the cracker processing industry in Kurau Village. Data collection by observation, questionnaires and secondary data. The SWOT analysis results obtained the IFAS value, which indicates that the Strength (S) is greater than the Weakness (W); this potential strength can be maximized for development efforts in the cracker processing industry in Kurau Village. The EFAS value shows that the opportunity value (O) is greater than the Threat (T) value. The SWOT analysis diagram found that the environmentally-based cracker processing industry in Kurau Village is in quadrant 1, which supports an aggressive strategy. Strategies that can be implemented include the company being able to continuously innovate products to produce competitive products, provide training and skills programs carried out by the company to improve human resources better, the existence of production process technology updates to create better product quality, and government support. Government support and business-related activities encourage people to choose to trust the company
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Christianingrum Christianingrum AU - Saputra Putra Pratama PY - 2021 DA - 2021/03/13 TI - Development Strategy of Environmentally Friendly Based for Micro, Small and Medium Enterprise BT - Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020) PB - Atlantis Press SP - 289 EP - 294 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210311.057 DO - 10.2991/aebmr.k.210311.057 ID - Christianingrum2021 ER -