Building an Intention Model Using the Grab Health Application During the Covid-19 Pandemic

DOI

10.2991/aebmr.k.210311.033How to use a DOI?

Keywords

Behavioral Intentions, Attitudes, Perceived Enjoyment, Social Influences, Perceived Vulnerability

Abstract

This study aims to identify the variables that form the intention model of using the Grab Health application during the Covid-19 pandemic. The Covid-19 pandemic forces individuals to spend less at drugstores and pharmacies so that health product shopping applications have the opportunity to gain abundance. Sampling by convenience through a research questionnaire numbered 200 to meet the requirements of the Structural Equation Modeling (SEM) test. The results of this study indicate that attitudes influence the intention to use the Grab Health application. Perceived enjoyment and social influence play an important role in attitudes, although vulnerability is not a variable that influences attitudes.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Didik Setyawan
AU  - Maria Lusia Viany Noe
AU  - Nang Among Budiadi
AU  - Budi Setyanta
PY  - 2021
DA  - 2021/03/13
TI  - Building an Intention Model Using the Grab Health Application During the Covid-19 Pandemic
BT  - Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020)
PB  - Atlantis Press
SP  - 170
EP  - 173
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210311.033
DO  - 10.2991/aebmr.k.210311.033
ID  - Setyawan2021
ER  -