Persuasive Strategy in Interactive Educational Games for Toddlers

DOI

10.2991/icobest-18.2018.6How to use a DOI?

Keywords

gameplay, language styles, persuasive strategy

Abstract

The aim of this study is to explain the persuasive language styles representing game play by focusing on: (1) the linguistic forms; and (2) the type of speech acts, designing a particular persuasive strategy. This study applied pragmatic-stylistic perspectives along with a model analysis of Halliday’s systemic functional grammar to answer the cognitive process of interpretation. Methodologically, analytic descriptive qualitative was adopted. As a result, this study finds the persuasive strategy is represented through direct and indirect speech acts to convey directive goals. Declarative, interrogative, explanative and imperative modes are recognized as demands that require toddlers’ emotional response as well as involvement. Thus, interactive and active game play can be performed.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Retno Purwani Sari
AU  - Cece Sobarna
PY  - 2018/11
DA  - 2018/11
TI  - Persuasive Strategy in Interactive Educational Games for Toddlers
BT  - Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018)
PB  - Atlantis Press
SP  - 19
EP  - 23
SN  - 2352-5398
UR  - https://doi.org/10.2991/icobest-18.2018.6
DO  - 10.2991/icobest-18.2018.6
ID  - PurwaniSari2018/11
ER  -