Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018)

Persuasive Strategy in Interactive Educational Games for Toddlers

Authors
Retno Purwani Sari, Cece Sobarna
Corresponding Author
Retno Purwani Sari
Available Online November 2018.
DOI
https://doi.org/10.2991/icobest-18.2018.6How to use a DOI?
Keywords
gameplay, language styles, persuasive strategy
Abstract
The aim of this study is to explain the persuasive language styles representing game play by focusing on: (1) the linguistic forms; and (2) the type of speech acts, designing a particular persuasive strategy. This study applied pragmatic-stylistic perspectives along with a model analysis of Halliday’s systemic functional grammar to answer the cognitive process of interpretation. Methodologically, analytic descriptive qualitative was adopted. As a result, this study finds the persuasive strategy is represented through direct and indirect speech acts to convey directive goals. Declarative, interrogative, explanative and imperative modes are recognized as demands that require toddlers’ emotional response as well as involvement. Thus, interactive and active game play can be performed.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2018
ISBN
978-94-6252-611-2
ISSN
2352-5398
DOI
https://doi.org/10.2991/icobest-18.2018.6How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Retno Purwani Sari
AU  - Cece Sobarna
PY  - 2018/11
DA  - 2018/11
TI  - Persuasive Strategy in Interactive Educational Games for Toddlers
PB  - Atlantis Press
SP  - 19
EP  - 23
SN  - 2352-5398
UR  - https://doi.org/10.2991/icobest-18.2018.6
DO  - https://doi.org/10.2991/icobest-18.2018.6
ID  - PurwaniSari2018/11
ER  -