Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018)

Chat Sticker Design as Media Recognition of Character in Instant Messaging Platform

Authors
Deni Albar
Corresponding Author
Deni Albar
Available Online November 2018.
DOI
https://doi.org/10.2991/icobest-18.2018.67How to use a DOI?
Keywords
Lutung Kasarung, Design, Stickers, Social Media, Teenager
Abstract
According to the goal, this research is applied research with the aim to do something more effective and efficient. The method used is action research, in this research attempt to test a practice to see the real impact of the action. In this case, the delivery of information related to the introduction of Lutung Kasarung characters through the chat sticker design on social media is a form of action that is applied in the daily activities of respondents so that expected to be identified the impact of the action. The results of this study can’t be generalized to the general public. Based on the respondents who still need to be studied further, there is a picture of increasing character recognition in the Lutung Kasarung story among teenagers. The conclusion of this research is that a concrete action on the community can have an impact both directly and indirectly; social media can be a medium for the delivery of an action; the introduction of Lutung Kasarung characters can be enhanced through popular media such as the chat sticker design on social media.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Deni Albar
PY  - 2018/11
DA  - 2018/11
TI  - Chat Sticker Design as Media Recognition of Character in Instant Messaging Platform
BT  - Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018)
PB  - Atlantis Press
SP  - 307
EP  - 310
SN  - 2352-5398
UR  - https://doi.org/10.2991/icobest-18.2018.67
DO  - https://doi.org/10.2991/icobest-18.2018.67
ID  - Albar2018/11
ER  -