Analysis of Product Innovation of Cibuntu Tofu at Cibuntu Tofu Center Bandung
- DOI
- 10.2991/icobest-18.2018.113How to use a DOI?
- Keywords
- Product Innovation, Cibuntu Tofu
- Abstract
Cibuntu Tofu Center is a tofu industry that has operated in Bandung for some time and still exists today. There are many new competitors outside Cibuntu Tofu Center emerging by offering a different kind of innovations, while only a few tofu producers at Cibuntu Tofu Center doing the product innovation. The purpose of this research is to observe product innovation conducted in Cibuntu Tofu Center. The method used in this research was a descriptive and quantitative method. Quantitative analysis was used by compiling the distribution frequency table to determine the level of the research variables into the category: very good, good, quite good, not good, not very good. The sampling technique used in this research was saturated sampling in which 20 respondents of tofu producers at Cibuntu Tofu Center Bandung became the sample. The results obtained the total score of Product innovation of 65.25%, which was in the “quite good” category. The highest score (75% - in the “good” category) was an indicator of adding features or creating a new model of the product. Besides, the indicator of changing the producting requirement scored 60% including to the “quite good” category. Lastly, the lowest percentage (55, 5% - in the “quite good” category) was an indicator of changing the product composition.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Trustorini Handayani PY - 2018/11 DA - 2018/11 TI - Analysis of Product Innovation of Cibuntu Tofu at Cibuntu Tofu Center Bandung BT - Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018) PB - Atlantis Press SP - 516 EP - 518 SN - 2352-5398 UR - https://doi.org/10.2991/icobest-18.2018.113 DO - 10.2991/icobest-18.2018.113 ID - Handayani2018/11 ER -