Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Economics, Business and Management Track (ICOBEST-EBM 2019)

Business Strategy of Fisherman’s Equipment in Wakatobi District

Authors
La Hasimu, Dedi Sulistiyo Soegoto
Corresponding Author
La Hasimu
Available Online 13 January 2020.
DOI
https://doi.org/10.2991/aebmr.k.200108.002How to use a DOI?
Keywords
Business Strategy, SWOT Analysis, Matrix
Abstract
The purpose of this study is to create a Business Strategy Of Fishermans Equipment in Wakatobi District. SWOT identification is carried out to identify internal and external factors. TOWS Matrix was used to design strategies based on internal and external factors. The result of the research is a focused business strategy because it is produced by considering aspects of strengths-opportunities, strengths-threats, weaknesses-opportunities, and weaknesses-threats. This research is expected to be beneficial for a businessman
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - La Hasimu
AU  - Dedi Sulistiyo Soegoto
PY  - 2020
DA  - 2020/01/13
TI  - Business Strategy of Fisherman’s Equipment in Wakatobi District
BT  - International Conference on Business, Economic, Social Science, and Humanities – Economics, Business and Management Track (ICOBEST-EBM 2019)
PB  - Atlantis Press
SP  - 4
EP  - 5
UR  - https://doi.org/10.2991/aebmr.k.200108.002
DO  - https://doi.org/10.2991/aebmr.k.200108.002
ID  - Hasimu2020
ER  -