Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2019)

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The Application of Storytelling in Promotion Through Story Feature in Instagram

Authors
Deddy Kurniawan
Corresponding Author
Deddy Kurniawan
Available Online 10 January 2020.
DOI
10.2991/assehr.k.200108.020How to use a DOI?
Keywords
Component, Formatting, Style, Styling, Insert
Abstract

This study aims to find out the storytelling method used by the chosen brand, Otten Coffee, which is engaged in the sale of coffee along with its manufacturing equipment especially in Instagram story. The method used in this study was a qualitative method with a phenomenological approach. This phenomenological approach used to study the promotional content of selected brands uploaded in their Instagram stories. The results found in this study namely the use of storytelling in promoting products through the story feature on Instagram, are starting to be popular today. The impact of the using of storytelling methods is more persuasive and better to reach the emotions of the target audience.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 January 2020
ISBN
10.2991/assehr.k.200108.020
ISSN
2352-5398
DOI
10.2991/assehr.k.200108.020How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Deddy Kurniawan
PY  - 2020
DA  - 2020/01/10
TI  - The Application of Storytelling in Promotion Through Story Feature in Instagram
BT  - Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2019)
PB  - Atlantis Press
SP  - 91
EP  - 95
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200108.020
DO  - 10.2991/assehr.k.200108.020
ID  - Kurniawan2020
ER  -