Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022)

Customer Loyalty in Online Shopping

Authors
Oktaviana Armita Sari1, Anton Agus Setyawan1, *
1Faculty of Economics and Business, Universitas Muhammadiyah Surakarta
*Corresponding author. Email: anton.setyawan@ums.ac.id
Corresponding Author
Anton Agus Setyawan
Available Online 13 June 2022.
DOI
https://doi.org/10.2991/aebmr.k.220602.043How to use a DOI?
Keywords
Online trust; online satisfaction; online customer loyalty
Abstract

This study aims to analyze the effect of online trust and online satisfaction on customer loyalty in online shopping. The population and the sample of the research were the people who have done online shopping. The type of data used in this study was primary data. Methods of data collection were conducted using a questionnaire and purposive sampling method was employed. Sample size in this study is 126 respondents. This study also applied multiple linear regression as data analysis. The results of the analysis in this study indicate that online trust has a significant effect on customer loyalty and online satisfaction has a significant effect on customer loyalty.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
13 June 2022
ISBN
978-94-6239-582-4
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220602.043How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Oktaviana Armita Sari
AU  - Anton Agus Setyawan
PY  - 2022
DA  - 2022/06/13
TI  - Customer Loyalty in Online Shopping
BT  - Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022)
PB  - Atlantis Press
SP  - 327
EP  - 331
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220602.043
DO  - https://doi.org/10.2991/aebmr.k.220602.043
ID  - Sari2022
ER  -