Customer Loyalty in Online Shopping
Authors
Oktaviana Armita Sari1, Anton Agus Setyawan1, *
1Faculty of Economics and Business, Universitas Muhammadiyah Surakarta
*Corresponding author. Email: anton.setyawan@ums.ac.id
Corresponding Author
Anton Agus Setyawan
Available Online 13 June 2022.
- DOI
- 10.2991/aebmr.k.220602.043How to use a DOI?
- Keywords
- Online trust; online satisfaction; online customer loyalty
- Abstract
This study aims to analyze the effect of online trust and online satisfaction on customer loyalty in online shopping. The population and the sample of the research were the people who have done online shopping. The type of data used in this study was primary data. Methods of data collection were conducted using a questionnaire and purposive sampling method was employed. Sample size in this study is 126 respondents. This study also applied multiple linear regression as data analysis. The results of the analysis in this study indicate that online trust has a significant effect on customer loyalty and online satisfaction has a significant effect on customer loyalty.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Oktaviana Armita Sari AU - Anton Agus Setyawan PY - 2022 DA - 2022/06/13 TI - Customer Loyalty in Online Shopping BT - Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022) PB - Atlantis Press SP - 327 EP - 331 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220602.043 DO - 10.2991/aebmr.k.220602.043 ID - Sari2022 ER -