Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020)

Elevating Value Marketing Strategies in Singapore Airlines Driven by Macro and Micro Environment

Authors
Tian Qin
Corresponding Author
Tian Qin
Available Online 8 September 2020.
DOI
https://doi.org/10.2991/aebmr.k.200908.043How to use a DOI?
Keywords
Singapore Airlines, marketing strategy, air industry, external market audit
Abstract

The present marketing plan is aimed at identifying the opportunities and strategic issues for Singapore Airlines. In this concern, the document presents a detailed analysis of the external environment including macro and micro environment that the company operates. The internal analysis of the company’s marketing strategies and activities is presented to illustrate how effective operation of the company. As a result of these analyses, the report presents the issues and opportunities for the company that the company needs to consider to compete effectively in the airline industry. The ultimate purpose of the report is to propose strategies to deal with the identified issues and avail of the existing opportunities.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
8 September 2020
ISBN
978-94-6239-052-2
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200908.043How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Tian Qin
PY  - 2020
DA  - 2020/09/08
TI  - Elevating Value Marketing Strategies in Singapore Airlines Driven by Macro and Micro Environment
BT  - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020)
PB  - Atlantis Press
SP  - 271
EP  - 279
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200908.043
DO  - https://doi.org/10.2991/aebmr.k.200908.043
ID  - Qin2020
ER  -