Research on the Current Situation and Marketing Strategy of Artificial Intelligence Products Based on the Value of User Experience
- 10.2991/aebmr.k.200908.044How to use a DOI?
- artificial intelligence, user, experience value, Grounded Theory
As artificial intelligence (AI) has become a phenomenal hot spot and users have gained a general understanding of the concept of artificial intelligence, products based on the concept of artificial intelligence, such as intelligent speaker, have been active in the market. Yet they are still in a very preliminary stage at the level of actual perception. This study uses the Grounded Theory to explore the real situation and perception value of artificial intelligence products. It constructs the value model of artificial intelligence entity products perceived by users, analyzes the product value points of user experience, and puts forward the optimization path of artificial intelligence product marketing from the aspects of hardware nature, content expansion and scene making.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Qing Yun PY - 2020 DA - 2020/09/08 TI - Research on the Current Situation and Marketing Strategy of Artificial Intelligence Products Based on the Value of User Experience BT - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020) PB - Atlantis Press SP - 280 EP - 285 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200908.044 DO - 10.2991/aebmr.k.200908.044 ID - Yun2020 ER -