Research on the Current Situation and Marketing Strategy of Artificial Intelligence Products Based on the Value of User Experience

DOI

10.2991/aebmr.k.200908.044How to use a DOI?

Keywords

artificial intelligence, user, experience value, Grounded Theory

Abstract

As artificial intelligence (AI) has become a phenomenal hot spot and users have gained a general understanding of the concept of artificial intelligence, products based on the concept of artificial intelligence, such as intelligent speaker, have been active in the market. Yet they are still in a very preliminary stage at the level of actual perception. This study uses the Grounded Theory to explore the real situation and perception value of artificial intelligence products. It constructs the value model of artificial intelligence entity products perceived by users, analyzes the product value points of user experience, and puts forward the optimization path of artificial intelligence product marketing from the aspects of hardware nature, content expansion and scene making.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qing Yun
PY  - 2020
DA  - 2020/09/08
TI  - Research on the Current Situation and Marketing Strategy of Artificial Intelligence Products Based on the Value of User Experience
BT  - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020)
PB  - Atlantis Press
SP  - 280
EP  - 285
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200908.044
DO  - 10.2991/aebmr.k.200908.044
ID  - Yun2020
ER  -