The Content Production Logic of Chinese We-Media Driven by the Platform Economy
- 10.2991/aebmr.k.200908.045How to use a DOI?
- We-media, we-media platform, content production, transaction service
With the diversification of Chinese we-media platform types and the continuous innovation of service models, content production entities at different levels from grassroots to elite are all involved in the content creation field, and the scale of content production has been increased unprecedentedly. The we-media platform not only aggregates a large amount of content, but also masters the right of speech for content distribution. Its ability to intelligently allocate production resources greatly improves the efficiency of content production. The expansion of the productivity of we-media content is closely related to the drive of the platform economy. This article takes we-media platform as the starting point, focusing on the three aspects of we-media platform content aggregation needs, efficient content distribution and content transaction services, analyzes the reasons for the great release of we-media content productivity in the mobile social contact era.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Fengying Wu PY - 2020 DA - 2020/09/08 TI - The Content Production Logic of Chinese We-Media Driven by the Platform Economy BT - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020) PB - Atlantis Press SP - 286 EP - 289 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200908.045 DO - 10.2991/aebmr.k.200908.045 ID - Wu2020 ER -