Research on Social E-commerce Marketing Mode Against the Background of Traditional Retail Transformation
- https://doi.org/10.2991/aebmr.k.200908.046How to use a DOI?
- retail transformation, social e-commerce, online marketing, Internet, marketing model
In the context of the dilemma faced by traditional e-commerce, the combination of social and e-commerce has promoted the transformation of retail enterprises. Against the background that the current retail e-commerce development is in trouble and eager to transform to social e-commerce, this article analyzes the current social e-commerce marketing model, discusses the problems existing in the social e-commerce marketing process and proposes four countermeasures and suggestions for social e-commerce. This article has certain theoretical significance and application value to promote the successful transformation and development of traditional retail.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yuqing Chen PY - 2020 DA - 2020/09/08 TI - Research on Social E-commerce Marketing Mode Against the Background of Traditional Retail Transformation BT - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020) PB - Atlantis Press SP - 290 EP - 294 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200908.046 DO - https://doi.org/10.2991/aebmr.k.200908.046 ID - Chen2020 ER -