Research on Social E-commerce Marketing Mode Against the Background of Traditional Retail Transformation

DOI

10.2991/aebmr.k.200908.046How to use a DOI?

Keywords

retail transformation, social e-commerce, online marketing, Internet, marketing model

Abstract

In the context of the dilemma faced by traditional e-commerce, the combination of social and e-commerce has promoted the transformation of retail enterprises. Against the background that the current retail e-commerce development is in trouble and eager to transform to social e-commerce, this article analyzes the current social e-commerce marketing model, discusses the problems existing in the social e-commerce marketing process and proposes four countermeasures and suggestions for social e-commerce. This article has certain theoretical significance and application value to promote the successful transformation and development of traditional retail.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuqing Chen
PY  - 2020
DA  - 2020/09/08
TI  - Research on Social E-commerce Marketing Mode Against the Background of Traditional Retail Transformation
BT  - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020)
PB  - Atlantis Press
SP  - 290
EP  - 294
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200908.046
DO  - 10.2991/aebmr.k.200908.046
ID  - Chen2020
ER  -