Analysis on Brand Development of Private Colleges and Universities in Guangdong-Hong Kong-Macao Greater Bay Area: Based on the Perspective of Sustainable Development
- 10.2991/aebmr.k.200908.026How to use a DOI?
- sustainable development theory, Guangdong-Hong Kong-Macao Greater Bay Area, private colleges and universities
The special geographical location and political system of the Guangdong-Hong Kong-Macao Greater Bay Area and the international background of coexistence of multiple cultures have strong basic strengths and international advantages in education and talents, and have the rigid conditions for the development of education and talents gathering. The rapid development of the Guangdong-Hong Kong-Macao Greater Bay Area has brought rare opportunities and challenges to private higher education in Guangdong. This study analyzes the significance of private higher education for the development of the Bay Area from the perspective of sustainable development theory, and proposes corresponding strategies for high-quality development.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Mingchao Li PY - 2020 DA - 2020/09/08 TI - Analysis on Brand Development of Private Colleges and Universities in Guangdong-Hong Kong-Macao Greater Bay Area: Based on the Perspective of Sustainable Development BT - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020) PB - Atlantis Press SP - 155 EP - 161 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200908.026 DO - 10.2991/aebmr.k.200908.026 ID - Li2020 ER -