Proceedings of the 1st International Conference on Folklore, Language, Education and Exhibition (ICOFLEX 2019)

The Characteristics of Meme in Social Media: Case Study 2019 Presidential Election in Indonesia

Authors
Welsi Damayanti, Rika Widawati, Rai Bagus Triadi, Rama Wijaya Abdul Rozak, Siti Hamidah
Corresponding Author
Welsi Damayanti
Available Online 31 December 2020.
DOI
10.2991/assehr.k.201230.033How to use a DOI?
Keywords
Characteristics meme, Critical discourse analysis of meme, Meme in social media, Meme in presidential elections, Presidential election in Indonesia
Abstract

Technological advances are not only used for personal gain but also as a tool to spread propaganda by political activists. Social media is often used because it is cheap and can spread information quickly to many people. The memes were analyzed from the linguistics point of view on structural morphology and syntax. Both of these approaches are used to see the characteristics of memes. CDA (Critical Discourse Analysis) was also used to analyze the selection of diction while showing the ideological context found in memes. This study used descriptive qualitative research methods where researchers truly describe the data that exists without making interference to the data. The source of data in this study were images and photos that contain political memes found in Instagram. After analyzing the data, researcher concluded that the Indonesian political meme, if viewed from the lingual form, consisted of different forms, namely phrases, clauses, and sentences. Furthermore, the selection of diction in memes was done to provide a humorous effect, this also provides another effect, namely the belief in propaganda carried out by political aspirants in Indonesia.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st International Conference on Folklore, Language, Education and Exhibition (ICOFLEX 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 December 2020
ISBN
10.2991/assehr.k.201230.033
ISSN
2352-5398
DOI
10.2991/assehr.k.201230.033How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Welsi Damayanti
AU  - Rika Widawati
AU  - Rai Bagus Triadi
AU  - Rama Wijaya Abdul Rozak
AU  - Siti Hamidah
PY  - 2020
DA  - 2020/12/31
TI  - The Characteristics of Meme in Social Media: Case Study 2019 Presidential Election in Indonesia
BT  - Proceedings of the 1st International Conference on Folklore, Language, Education and Exhibition (ICOFLEX 2019)
PB  - Atlantis Press
SP  - 172
EP  - 177
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201230.033
DO  - 10.2991/assehr.k.201230.033
ID  - Damayanti2020
ER  -