Proceedings of the 1st International Conference on Folklore, Language, Education and Exhibition (ICOFLEX 2019)

Folklore’s Inspiration in Character-Based Intellectual Property (IP) Construction ‘RomOn’ as an Effort to Create Local IP for Global Markets

Authors
I Kadek Dwi Noorwatha, I Made Marthana Yusa
Corresponding Author
I Kadek Dwi Noorwatha
Available Online 31 December 2020.
DOI
10.2991/assehr.k.201230.005How to use a DOI?
Keywords
RomOn, Folklore inspired, Local intellectual property, Global market
Abstract

The Rogue Rubbish Monsters (abbreviated RomOn) is a character-based Intellectual Property (IP) inspired by Balinese and Japanese folklore. RomOn was created as an alternative preventive approach for children, so they don’t litter. RomOn aimed to build awareness to recognize the types and impacts that waste could cause on a global and local scale. RomOn’s IP construction also explained how folklore was transformed as the basis of the architecture of a character design. The character design that was created had been validated on a global scale, so that the message delivery about efforts to cultivate children’s attitudes towards waste management could also be widespread. The method used in this study was the literature review in discussing folklore transformation into the basic narrative of RomOn’s IP. This research produced IP that had a premise concept, logline, and global-scale character design with categories formed by archetypes and characterization approaches. The main premise of IP as a business core was Eco Awareness which included aspects of education, community, warrior, harmony, and nature.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 1st International Conference on Folklore, Language, Education and Exhibition (ICOFLEX 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 December 2020
ISBN
10.2991/assehr.k.201230.005
ISSN
2352-5398
DOI
10.2991/assehr.k.201230.005How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - I Kadek Dwi Noorwatha
AU  - I Made Marthana Yusa
PY  - 2020
DA  - 2020/12/31
TI  - Folklore’s Inspiration in Character-Based Intellectual Property (IP) Construction ‘RomOn’ as an Effort to Create Local IP for Global Markets
BT  - Proceedings of the 1st International Conference on Folklore, Language, Education and Exhibition (ICOFLEX 2019)
PB  - Atlantis Press
SP  - 24
EP  - 30
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201230.005
DO  - 10.2991/assehr.k.201230.005
ID  - Noorwatha2020
ER  -