Performance Evaluation of Introducing Electronic Commerce into Organic Agricultural Products
Jen-Der Day, Chich-Jen Shieh, Hsien-Tang Tsai
Available Online July 2017.
- https://doi.org/10.2991/icoi-17.2017.34How to use a DOI?
- Land size, Produce, Net operating revenue, Pre-tax income
- The introduction of electronic commerce allows consumers collecting multiple and complete product information to induce the purchase motivation. In addition, the electronic commerce appears multiple and efficient product delivery from manufacturer-retailer channels to consumers and largely reduce transportation costs. Since the introduction of electronic commerce is an innovation to affect the entire operation of organic farms, 12 organic farms published in Catalog of Organic Vendors in Taiwan are sampled as the research subjects in this study. The research results conclude that 1.Little Ladybird Organic Farm presents the best overall efficiency, followed by Tienshanlin Organic Farm, and Nungchunchen Farm the worst and 2.the effects of production technology of total factor productivity, pure technical efficiency change, scale efficiency between periods, and technological change between periods on the changes and future directions of organic farms are acquired through various Malmquist efficiency analyses. According to the conclusion, suggestions are proposed, expecting to find out problems and difficulties related to the introduction of electronic commerce and give correspondent suggestions. It is expected to provide reference for those who intend to involve in organic agriculture with electronic commerce as well as offer overall reference of customer service for electronic commerce suppliers
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Jen-Der Day AU - Chich-Jen Shieh AU - Hsien-Tang Tsai PY - 2017/07 DA - 2017/07 TI - Performance Evaluation of Introducing Electronic Commerce into Organic Agricultural Products BT - 2017 International Conference on Organizational Innovation (ICOI 2017) PB - Atlantis Press SP - 199 EP - 203 SN - 1951-6851 UR - https://doi.org/10.2991/icoi-17.2017.34 DO - https://doi.org/10.2991/icoi-17.2017.34 ID - Day2017/07 ER -