Proceedings of the 2017 International Conference on Organizational Innovation (ICOI 2017)

Performance Evaluation of Introducing Electronic Commerce into Organic Agricultural Products

Authors
Jen-Der Day, Chich-Jen Shieh, Hsien-Tang Tsai
Corresponding Author
Jen-Der Day
Available Online July 2017.
DOI
https://doi.org/10.2991/icoi-17.2017.34How to use a DOI?
Keywords
Land size, Produce, Net operating revenue, Pre-tax income
Abstract
The introduction of electronic commerce allows consumers collecting multiple and complete product information to induce the purchase motivation. In addition, the electronic commerce appears multiple and efficient product delivery from manufacturer-retailer channels to consumers and largely reduce transportation costs. Since the introduction of electronic commerce is an innovation to affect the entire operation of organic farms, 12 organic farms published in Catalog of Organic Vendors in Taiwan are sampled as the research subjects in this study. The research results conclude that 1.Little Ladybird Organic Farm presents the best overall efficiency, followed by Tienshanlin Organic Farm, and Nungchunchen Farm the worst and 2.the effects of production technology of total factor productivity, pure technical efficiency change, scale efficiency between periods, and technological change between periods on the changes and future directions of organic farms are acquired through various Malmquist efficiency analyses. According to the conclusion, suggestions are proposed, expecting to find out problems and difficulties related to the introduction of electronic commerce and give correspondent suggestions. It is expected to provide reference for those who intend to involve in organic agriculture with electronic commerce as well as offer overall reference of customer service for electronic commerce suppliers
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2017 International Conference on Organizational Innovation (ICOI 2017)
Part of series
Advances in Intelligent Systems Research
Publication Date
July 2017
ISBN
978-94-6252-359-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/icoi-17.2017.34How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jen-Der Day
AU  - Chich-Jen Shieh
AU  - Hsien-Tang Tsai
PY  - 2017/07
DA  - 2017/07
TI  - Performance Evaluation of Introducing Electronic Commerce into Organic Agricultural Products
BT  - 2017 International Conference on Organizational Innovation (ICOI 2017)
PB  - Atlantis Press
SP  - 199
EP  - 203
SN  - 1951-6851
UR  - https://doi.org/10.2991/icoi-17.2017.34
DO  - https://doi.org/10.2991/icoi-17.2017.34
ID  - Day2017/07
ER  -