Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019)

Green Product Differentiation and Green Product Launch Success. Does Impact on Green Product Innovation Performance ?

Authors
Nuryakin, Tri Maryati
Corresponding Author
Nuryakin
Available Online October 2019.
DOI
10.2991/icoi-19.2019.84How to use a DOI?
Keywords
green product differentiation, green product launch success, green product innovation performance
Abstract

This study aim is to investigate and evidence empirically analyze the mediating role of green product launch success on green product innovation performance on SMEs industry. This study was collected with 200 managers or owner of SMEs of handmade batik in Yogyakarta, Indonesia. The unit analysis of this research is the batik industry manager both in small and medium scale in Yogyakarta. The sampling technique used through purposive sampling technique. The result of this study shows that green product differentiation has a significant positive effect on green product launch success and green product innovation performance. Furthermore, the green product launch success has a mediating effect on green product innovation performance.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
October 2019
ISBN
10.2991/icoi-19.2019.84
ISSN
2352-5428
DOI
10.2991/icoi-19.2019.84How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Nuryakin
AU  - Tri Maryati
PY  - 2019/10
DA  - 2019/10
TI  - Green Product Differentiation and Green Product Launch Success. Does Impact on Green Product Innovation Performance ?
BT  - Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019)
PB  - Atlantis Press
SP  - 480
EP  - 483
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoi-19.2019.84
DO  - 10.2991/icoi-19.2019.84
ID  - 2019/10
ER  -