Proceedings of the 1st International Conference on Innovation in Education (ICoIE 2018)

High Schools Students’ Decision in Choosing Tutoring Institution

Authors
Suwatno Suwatno, Rino Rino, Ridho Anggara
Corresponding Author
Suwatno Suwatno
Available Online January 2019.
DOI
https://doi.org/10.2991/icoie-18.2019.58How to use a DOI?
Keywords
consumer purchasing decision, marketing mix
Abstract
This study aims at determining and to examining the factors of student selection decision on Nurul Fikri (hereinafter abbreviated NF) tutoring institutions in Paandg City. The sampling was done by accidental sampling totaling 94 people who have chosen NF in Paandg City. Data collection was done by a survey using questionnaire method. Statistical methods chosen were descriptive analysis and explanatory factor analysis (explanatory factor analysis = EFA) by using SPSS version 21. The results showed that the factors affecting the decision of students choose NF were product, price, location, promotions, process, and physical evidence. The test results showed that the model of the factors formed a significant effect of the decision of students in choosing the NF institution
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
1st International Conference on Innovation in Education (ICoIE 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2019
ISBN
978-94-6252-662-4
ISSN
2352-5398
DOI
https://doi.org/10.2991/icoie-18.2019.58How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Suwatno Suwatno
AU  - Rino Rino
AU  - Ridho Anggara
PY  - 2019/01
DA  - 2019/01
TI  - High Schools Students’ Decision in Choosing Tutoring Institution
BT  - 1st International Conference on Innovation in Education (ICoIE 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icoie-18.2019.58
DO  - https://doi.org/10.2991/icoie-18.2019.58
ID  - Suwatno2019/01
ER  -