Intention determination of sharing economy business provider in the theory of planned behavior model using partial least square (study case: Airbnb Indonesia)
Resha Akbar, Luciana Andrawina
Available Online March 2019.
- https://doi.org/10.2991/icoiese-18.2019.67How to use a DOI?
- Sharing Economy, Provider’s Intention, Theory of Planned Behavior, Partial Least Square.
- The sharing economy, also called collaborative consumption, has its long-standing thought and practice. People generally believe that the sharing economy will give the world a new mode of production, consumption pattern, and business model. Besides, Internet technology development is an effective means to achieve sharing service. To encourage more people to participate in sharing economy, we should have an understanding of why people would participate in it. Especially in the side of provider’s intention, nowadays people begin to accept the new concept of “use” which they only pay for the use value of goods rather than the ownership. According to the characteristics of the sharing economy and the existing research, we believe the TPB (Theory of Planned Behavior) model would be suitable to study this issue. For decades, the Theory of Planned Behavior has been successfully applied in the field of multiple activities, and vast majority of studies have shown that it can significantly improve the interpretation and prediction on individual behavior. This research proposes model that determine intention of business provider in participating of sharing economy that will be analyzed using Partial Least Square.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Resha Akbar AU - Luciana Andrawina PY - 2019/03 DA - 2019/03 TI - Intention determination of sharing economy business provider in the theory of planned behavior model using partial least square (study case: Airbnb Indonesia) BT - 2018 International Conference on Industrial Enterprise and System Engineering (ICoIESE 2018) PB - Atlantis Press SP - 382 EP - 386 SN - 2589-4943 UR - https://doi.org/10.2991/icoiese-18.2019.67 DO - https://doi.org/10.2991/icoiese-18.2019.67 ID - Akbar2019/03 ER -